El uso de las redes sociales Facebook e Instagram como medio de interacción y comunicación entre el Gobierno Autónomo Descentralizado de Nangaritza y su población, periodo enero - junio 2022.

ABSTRACT: Social networks are platforms that have globalized a quick and easy way to connect with all kinds of people and become a formal element used by institutions as channels of communication and interaction. This research aims to determine whether Facebook and Instagram have been effective in generating interaction and communication between the GAD of Nangaritza and its population from January to June 2022. Therefore, an analysis matrix was applied to a total of 90 publications between Facebook and Instagram; in the same way, interviews were conducted with an independent communicator, a person with knowledge of social networks, and the director of the head of public relations of the GAD of Nangaritza. The results found in the research reflect that there needs to be an adequate system in social networks with which to make an organized publication of content. The formats used are repetitive, like photographs, and reels are suggested for a more excellent dynamic for the public. It is necessary to rethink the actions within the organizational communication of the Gad Nangaritza and its Dircom and to set short and long-term goals to establish effective communication and significant interaction since the specialists agree that there are no initiatives or communication strategies; therefore, citizen participation is almost scarce, something that is reflected in the number of comments.

• 主要作者: Villa Rodríguez, Widinson Steven (author)
• 格式: bachelorThesis
• 語言: spa
• 出版: 2024
• 主題: Nangaritza; redes sociales; Instagram; comunicación
• 在線閱讀: http://dspace.unach.edu.ec/handle/51000/13588