Análisis semiótico del reinado de micaela lema en el imaginario social de Riobamba, durante el periodo abril 2017 - abril 2018

Data Mining is the process of exploring and analyzing large amounts of data to find patterns, trends and significant relationships (knowledge), through the application of algorithms and techniques that help to obtain relevant information. One of these is the K Nearest Neighbor (KNN) classification a...

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Главный автор: Cynthia Lizbeth, Estrada Loroña (author)
Формат: bachelorThesis
Язык:spa
Опубликовано: 2019
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Online-ссылка:http://dspace.unach.edu.ec/handle/51000/6205
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author Cynthia Lizbeth, Estrada Loroña
author_facet Cynthia Lizbeth, Estrada Loroña
author_role author
collection Repositorio Universidad Nacional de Chimborazo
dc.contributor.none.fl_str_mv José, Miguel Ocaña
dc.creator.none.fl_str_mv Cynthia Lizbeth, Estrada Loroña
dc.date.none.fl_str_mv 2019-11-20T17:43:23Z
2019-11-20T17:43:23Z
2019-11-20
dc.format.none.fl_str_mv 76p.
dc.identifier.none.fl_str_mv Facultad de Ciencias Políticas y Administrativas
FCP-COM-SOC
http://dspace.unach.edu.ec/handle/51000/6205
dc.language.none.fl_str_mv spa
dc.publisher.none.fl_str_mv Universidad Nacional de Chimborazo,2019
dc.rights.none.fl_str_mv http://creativecommons.org/licenses/by-nc-sa/3.0/ec/
info:eu-repo/semantics/openAccess
dc.source.none.fl_str_mv reponame:Repositorio Universidad Nacional de Chimborazo
instname:Universidad Nacional de Chimborazo
instacron:UNACH
dc.subject.none.fl_str_mv comunicación
cultura
interculturalidad
semiótica
dc.title.none.fl_str_mv Análisis semiótico del reinado de micaela lema en el imaginario social de Riobamba, durante el periodo abril 2017 - abril 2018
dc.type.none.fl_str_mv info:eu-repo/semantics/publishedVersion
info:eu-repo/semantics/bachelorThesis
description Data Mining is the process of exploring and analyzing large amounts of data to find patterns, trends and significant relationships (knowledge), through the application of algorithms and techniques that help to obtain relevant information. One of these is the K Nearest Neighbor (KNN) classification algorithm, which classifies new instances as the majority class among the nearest k neighbors. For the development of the research, the methodology of Knowledge Discovery in Databases (KNN) was used, as it is an automatic process in which discovery and analysis are combined. The application of the KNN algorithm was made through Weka, an open-source tool based on Java, excellent in classification tasks. Through the investigation it was evidenced that in the database of the COAC “Riobamba” Ltda. , there is stored relevant information about clients and the management of the credit and savings accounts, in order to classify the most important data that contribute to the investigation in a way that does not affect the clients. As a result of the research, potential clients were predicted and classified according to the demographic, economic, and internal aspects of the COAC “Riobamba” Ltda. So as to support the institution in making decisions regarding future credit offers. It concludes that it is important to take advantage of the information handled in each institution and more if it is the financial sector because both parties benefit, the clients because they will have easy access to more credit options and the financial institutions because they will increase their portfolio of clients and provide a better service.
eu_rights_str_mv openAccess
format bachelorThesis
id UNACH_dfe08d3ada8e963beef357e75f560dba
identifier_str_mv Facultad de Ciencias Políticas y Administrativas
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publisher.none.fl_str_mv Universidad Nacional de Chimborazo,2019
reponame_str Repositorio Universidad Nacional de Chimborazo
repository.mail.fl_str_mv .
repository.name.fl_str_mv Repositorio Universidad Nacional de Chimborazo - Universidad Nacional de Chimborazo
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rights_invalid_str_mv http://creativecommons.org/licenses/by-nc-sa/3.0/ec/
spelling Análisis semiótico del reinado de micaela lema en el imaginario social de Riobamba, durante el periodo abril 2017 - abril 2018Cynthia Lizbeth, Estrada LoroñacomunicaciónculturainterculturalidadsemióticaData Mining is the process of exploring and analyzing large amounts of data to find patterns, trends and significant relationships (knowledge), through the application of algorithms and techniques that help to obtain relevant information. One of these is the K Nearest Neighbor (KNN) classification algorithm, which classifies new instances as the majority class among the nearest k neighbors. For the development of the research, the methodology of Knowledge Discovery in Databases (KNN) was used, as it is an automatic process in which discovery and analysis are combined. The application of the KNN algorithm was made through Weka, an open-source tool based on Java, excellent in classification tasks. Through the investigation it was evidenced that in the database of the COAC “Riobamba” Ltda. , there is stored relevant information about clients and the management of the credit and savings accounts, in order to classify the most important data that contribute to the investigation in a way that does not affect the clients. As a result of the research, potential clients were predicted and classified according to the demographic, economic, and internal aspects of the COAC “Riobamba” Ltda. So as to support the institution in making decisions regarding future credit offers. It concludes that it is important to take advantage of the information handled in each institution and more if it is the financial sector because both parties benefit, the clients because they will have easy access to more credit options and the financial institutions because they will increase their portfolio of clients and provide a better service.El presente trabajo de investigación tiene como finalidad el análisis semiótico del reinado de Micaela Lema, en el imaginario social de Riobamba, durante el período abril 2017 – 2018, partiendo desde la definición de comunicación, semiótica, imaginarios sociales, cultura e interculturalidad. Esta investigación se sustentó en la teoría antropológica cultural, con los aportes de Harris (1995), el mismo que contribuye a comprender las culturas desde la antropología. También se solventa este trabajo en la teoría estructuralista, con el aporte de Terreno (2006). Es una investigación documental, descriptiva, cualitativa y cuantitativa. La información obtenida fue a través de expertos claves que fueron seleccionados por el conocimiento, y mediante la información que aporta el personaje central de este proyecto, a partir de ello se despliegan una serie de interrogantes y disyuntivas que ayudarán a interpretar de mejor manera el imaginario social de Riobamba, sobre el tema. El resultado de las entrevistas, encuestas realizadas y el análisis semiótico sirven para complementar este estudio. Este análisis está desarrollado en base a las teorías de: Roland Barthes, Victorio Zeccheto, Umberto Eco, Charles Pierce, Ferdinand de Saussure, entre otros. Quienes respaldan, los puntos más relevantes como son; la belleza a través del tiempo, mitos, ritos, imaginario social, discurso intercultural, imagen, retórica; puntos que se encuentran en las conclusiones de esta investigación.UNACH,Sede EcuadorUniversidad Nacional de Chimborazo,2019José, Miguel Ocaña2019-11-20T17:43:23Z2019-11-20T17:43:23Z2019-11-20info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/bachelorThesis76p.Facultad de Ciencias Políticas y AdministrativasFCP-COM-SOChttp://dspace.unach.edu.ec/handle/51000/6205spahttp://creativecommons.org/licenses/by-nc-sa/3.0/ec/info:eu-repo/semantics/openAccessreponame:Repositorio Universidad Nacional de Chimborazoinstname:Universidad Nacional de Chimborazoinstacron:UNACH2020-01-07T08:03:18Zoai:localhost:51000/6205Institucionalhttp://dspace.unach.edu.ec/Universidad públicahttps://www.unach.edu.ec/http://dspace.unach.edu.ec/oai.Ecuador...opendoar:02020-01-07T08:03:18Repositorio Universidad Nacional de Chimborazo - Universidad Nacional de Chimborazofalse
spellingShingle Análisis semiótico del reinado de micaela lema en el imaginario social de Riobamba, durante el periodo abril 2017 - abril 2018
Cynthia Lizbeth, Estrada Loroña
comunicación
cultura
interculturalidad
semiótica
status_str publishedVersion
title Análisis semiótico del reinado de micaela lema en el imaginario social de Riobamba, durante el periodo abril 2017 - abril 2018
title_full Análisis semiótico del reinado de micaela lema en el imaginario social de Riobamba, durante el periodo abril 2017 - abril 2018
title_fullStr Análisis semiótico del reinado de micaela lema en el imaginario social de Riobamba, durante el periodo abril 2017 - abril 2018
title_full_unstemmed Análisis semiótico del reinado de micaela lema en el imaginario social de Riobamba, durante el periodo abril 2017 - abril 2018
title_short Análisis semiótico del reinado de micaela lema en el imaginario social de Riobamba, durante el periodo abril 2017 - abril 2018
title_sort Análisis semiótico del reinado de micaela lema en el imaginario social de Riobamba, durante el periodo abril 2017 - abril 2018
topic comunicación
cultura
interculturalidad
semiótica
url http://dspace.unach.edu.ec/handle/51000/6205