El uso de branding político como estrategia comunicacional en redes sociales, en el periodo de campaña del candidato John Vinueza, periodo septiembre 2022- febrero 2023.
Communication and politics have a essential connection for the development of societies. People use communication to influence the audience and persuade them to accept norms, values and principles of the governance system. In the digital world, political branding on social media has become important...
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| Format: | bachelorThesis |
| Language: | spa |
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2025
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| Online Access: | http://dspace.unach.edu.ec/handle/51000/14544 |
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