Evaluación de la imagen corporativa de los establecimientos de alojamiento del Cantón Gunao, provincia de Chimborazo

An assessment of the corporate image was conducted in accommodation establishments of Guano, in the province of Chimborazo; this research is descriptive: field and documentary; so, a diagnosis of the accommodation establishments was made, based on the regulations for the use of certified image for companies that allowed determining compliance with the companies providing corporate image regarding the provisions of law. A study of the customers´ perceptions was made, in order to know about the characteristics and expectations of tourists visiting this place; through private interview, it was possible to know about the current status of the establishments and by considering the obtained data on the diagnosis, a proposed corporate image manual to improve care and customer loyalty for accommodation establishments was obtained to improve its image as a strategy to increase the number of tourists in Guano to help promote tourism development. It has been made that the owners of accommodation establishments take into account that it is very important to the corporate image of the establishment, becoming the clue to attract customers and stay competitive in the market.

• Autor principal: Paredes Andrade, Morayma Isabel (author)
• Formato: masterThesis
• Idioma: spa
• Publicado em: 2015
• Assuntos: Imágen Corporativa; Alojamiento
• Acesso em linha: http://dspace.unach.edu.ec/handle/51000/2436