Marketing relacional y la fidelización del cliente en sector hotelero en la ciudad de Riobamba
This study analyzed the relationship between relationship marketing and customer loyalty in the hotel sector of Riobamba. Visitors were surveyed to assess their level of loyalty and marketing tactics employedby hotels. The findings revealedlow participation in loyalty programs, limited personalizati...
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| Main Author: | |
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| Format: | bachelorThesis |
| Language: | spa |
| Published: |
2026
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| Subjects: | |
| Online Access: | http://dspace.unach.edu.ec/handle/51000/16359 |
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