Análisis del contenido del programa Educa TV en el periodo enero-junio 2022 y su impacto en la audiencia juvenil en la ciudad de Riobamba, provincia de Chimborazo.

The purpose of this research work was to analyze the contents of the Educa TV program from January to June 2022 and its impact on adolescents between 15 and 18 years old in the city of Riobamba, province of Chimborazo. For this purpose, the concepts of educommunication with which the Educa TV project works were defined, the visual and textual contents of the program were analyzed and the impact it has had on the youth audience was established. The research was conducted under the conception of a mixed approach, techniques such as observation and interview were used to collect data and perform the qualitative content analysis, the survey was applied to 374 young people from different public educational units of the city to establish the impact of the program's contents on the target audience. It is concluded with the results obtained that the Educa TV program has had a positive impact on the youth of the city of Riobamba, contributing to the education and training of adolescents in important issues and in various areas, such as health, environment, art and technology. It is recommended to carry out evaluations of the impact of the Educa TV program, using mixed methodologies and various techniques, to deepen the analysis of the influence of the media in the formation and education of young people.

• 1. autor: Vargas Estacio, Salomé Estefanía (author)
• Format: bachelorThesis
• Język: spa
• Wydane: 2023
• Hasła przedmiotowe: Educomunicación; Análisis de contenido cualitativo; Televisión Educativa
• Dostęp online: http://dspace.unach.edu.ec/handle/51000/11789