Aplicación de la metodología Despliegue de la Función de la Calidad (QFD), para la comercialización de diferentes modelos de chompas en la ciudad de Riobamba
The objective of this research is to carry out an application on the quality functions deployment (QFD) methodology, to market different models of coats in the city of Riobamba. 400 surveys were applied, to 200 men and 200 women between 15 and 54 years old, information was extracted about the discon...
Tallennettuna:
| Päätekijä: | |
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| Aineistotyyppi: | bachelorThesis |
| Kieli: | spa |
| Julkaistu: |
2021
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| Aiheet: | |
| Linkit: | http://dspace.unach.edu.ec/handle/51000/7394 |
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Lisää tagi | Yhteenveto: | The objective of this research is to carry out an application on the quality functions deployment (QFD) methodology, to market different models of coats in the city of Riobamba. 400 surveys were applied, to 200 men and 200 women between 15 and 54 years old, information was extracted about the discontent of this garment, in the same way it was possible to obtain information on tastes and preferences regarding the models .Subsequently,4 experts were chosen to issue the degree of importance in the elaboration of coats and the degree of importance of the competition, then a list of technical requirements were established and immediately the type of relationship that exists between (What`s) and (how`s). After elaborating these steps, the relative importance was obtained and the technical requirements for the manufacture of coats were prioritized. As results achieved, 96% of women and 96.5% of men desired different models of coats, mentioning the wanting of casual and classic type, 14 technical requirements were established and through the type of relationship between What and How, the hand was prioritized of work in 23.6%, suppliers of raw materials in 14.2%, cutting pattern using the NTE-INEN 257-2 norms for women and 1873-1 for men in 12.9% and the industrial machinery of straight sewing in 12.3%.All these aspects provided a competitive product with greater impact to our clients, since QFD allowed us to obtain casual and classic models with the tastes and preferences of men and women from the city of Riobamba, made with 100% polyester raw material and with properties of; 100% waterproof, double use, padding (symbolism of the red chakana movement) among others. In conclusion, QFD is an essential tool to know the opinion of the client, it allowed to make coats models according to their tastes and preferences. |
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