Estrategias promocionales para la captación de clientes de la Cooperativa de Ahorro y Crédito María Inmaculada Ltda.
Promotional strategies are a means of attracting new customers and retaining existing ones. Institutions use various promotional strategies at times to gain greater market share which in turn leads to profit which is the sole objective of the companies. The cooperative sector in Ecuador operates wit...
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| Main Author: | |
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| Format: | bachelorThesis |
| Language: | spa |
| Published: |
2022
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| Subjects: | |
| Online Access: | http://dspace.unach.edu.ec/handle/51000/8630 |
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