La Fotografía y sus diferentes estilos, como herramienta para el posicionamiento de Digital Influencer

This research is focused on the importance of photography and its styles as a tool for the positioning of Digital Influencers so that influencers can communicate correctly a visual identity, whit the aim of showing that photography is not only a basic tool, but it is an essential and primordial element for the positioning of an enterprise, brand or company so that in this way it can be known locally, nationally and internationally by its competitors. That is why the visual identity is essential to be recognized because people capture the clear message of the brand quickly and accurately through a photograph. On the other hand, Influencers in marketing, are people who have stood out for their blogs, accounts or channels in various social networks. Since they are characterized by sharing their lifestyle, what they do, how they dress, etc. Their presence causes that their opinions and everything they contribute in social networks, have credibility since it gives a certain importance greater than that of other people, depending on the topics in which they are specialized and thus make these platforms have enormous power over people. They are media leaders when it comes to making decisions. The ability of digital influencers to convert their followers into paying customers depends largely on the “stickiness” of the followers, because of that, some brands even use influencers to promote their merchandise or service it is not about having a target, but the influencer has individual goals, and it is their followers who seek to be where they been found or visited, so digital influencers provide reviews and product recommendations through social networks and are presented as a personal recommendation and make a venture, brand or company grow impressively and become known inside and outside the workplace whit each of the people and competitors.

• প্রধান লেখক: Zabala Paredes, Anthony Fernando (author)
• বিন্যাস: bachelorThesis
• ভাষা: spa
• প্রকাশিত: 2024
• বিষয়গুলি: Fotografía; Posicionamiento; Digital influencers; Identidad visual
• অনলাইন ব্যবহার করুন: http://dspace.unach.edu.ec/handle/51000/13140