Estrategias de Marketing Viral en el Posicionamiento de la marca en la red de restaurantes “Encebollados al Paso”. Riobamba

ABSTRACT: This research work is entitled: VIRAL MARKETING STRATEGIES IN THE POSITIONING OF THE BRAND IN THE RESTAURANT NETWORK ENCEBOLLADOS AL PASO. RIOBAMBA aims to determine how viral marketing strategies contribute to brand positioning in the Encebollados al Paso restaurant network. Riobamba. The...

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Bibliographic Details
Main Author: Laso Gualli, Jessica Lizbeth (author)
Format: bachelorThesis
Language:spa
Published: 2023
Subjects:
Online Access:http://dspace.unach.edu.ec/handle/51000/12144
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