Estrategias de publicidad aplicando la metodología AIDA para el posicionamiento de la microempresa Xpander
The research focused on designing advertising strategies using the AIDA method to position the microenterprise Xpander. It identified that, despite offering quality products, the microenterprise lacked well-defined and structured advertising strategies, which limited its visibility. The main objecti...
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| Glavni autor: | |
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| Format: | bachelorThesis |
| Jezik: | spa |
| Izdano: |
2026
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| Teme: | |
| Online pristup: | http://dspace.unach.edu.ec/handle/51000/16420 |
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