Las redes sociales como herramientas de gestión en la comunicación externa del Gad Municipal de Riobamba en el periodo julio- diciembre de 2016

The objective of this research is to analyze social networks as tools management tools of management in the external communication of the Municipal GAD of Riobamba; for which it was necessary to make a diagnosis of the digital implements currently used in the Municipality, verifying in this way the importance of research since in the last years has been managing different strategies to get indispensable information to the citizens. The investigation was Based on the method: inductive – deductive in which it was determined how social networks are used in the management of the External Communication of the municipality of Riobamba, which allowed to identify facts and phenomena in study from general aspects to reaching the individuals, the study population was 399 surveys, the same ones that were focused on the general public and 4 interviews directed to expert professionals in the use of social networks. The results obtained were that 65% of the total consider that social networks are an adequate channel for disseminating information from the Municipal Government, so 44% own or use social networks to be aware of the actions that are carried out in the Autonomous Government of the City of Riobamba, the inquiry obtained allows to conclude that the social networks used by the Communication Department of the Municipality permits to arrive with immediate and precise information, for that reason it is necessary to take in mind, that the Communication Plan proposed in the research for an adequate management of digital communication, in order to generate interaction with citizens, the transfer of information about the services and actions of the Municipal GAD of Riobamba.

• Auteur principal: Moreno Montesdeoca, Karla Vanessa (author)
• Format: bachelorThesis
• Langue: spa
• Publié: 2017
• Sujets: Redes Sociales; Herramientas digitales; Comunicación externa; Información
• Accès en ligne: http://dspace.unach.edu.ec/handle/51000/4353