Estrategia de rebranding para el posicionamiento de la empresa Agromaq en el cantón Penipe
The company Agromaq faces difficulties in its positioning and visibility in the agricultural market of Penipe due to the lack of a strong brand identity. This has limited their ability to differentiate themselves from the competition, a common problem in many agricultural companies in Ecuador. The m...
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| Autor principal: | |
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| Format: | bachelorThesis |
| Idioma: | spa |
| Publicat: |
2025
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| Matèries: | |
| Accés en línia: | http://dspace.unach.edu.ec/handle/51000/15406 |
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