El marketing operativo y el posicionamiento de la Unión Provincial de Cooperativas de Ahorro y Crédito de Chimborazo en la ciudad de Riobamba.
The present research addresses operational marketing and the positioning of the Provincial Union of Savings and Credit Cooperatives of Chimborazo (UPROCACH) in the city of Riobamba. Through an operational marketing plan, short-term objectives were achieved, and by applying marketing mix tools (produ...
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| Hoofdauteur: | |
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| Formaat: | bachelorThesis |
| Taal: | spa |
| Gepubliceerd in: |
2026
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| Onderwerpen: | |
| Online toegang: | http://dspace.unach.edu.ec/handle/51000/16318 |
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