la campaña “da dignidad, por un Ecuador sin mendicidad” y su incidencia en el imaginario colectivo de los habitantes de 35 a 50 años de edad de la parroquia lizarzaburu, en el período octubre 2015 a marzo 2016.

The present research project called the campaign gives dignity, for an Ecuador without begging and its incidence in the collective imagination of the inhabitants of a population of 35 to 50 years old of the parish Lizarzaburu, in the period october 2015 to march 2016. This study is made up of four chapters. The first one specifies the problem statement, general objective and specific objectives, justification and importance. In the second chapter, the theoretical framework was developed, supporting the investigation with scientific and theoretical collections of several authors given in the preliminary project. Addressing contents such as: Communication, MIES (Campaign "gives dignity for an Ecuador without begging"), and Sociology of communication and Riobamba, a culture of faith. The third chapter describes the methodological process used for the development of the research, which details the obtaining of information and data obtained in the field study and represented in tables and statistical graphs. In the fourth chapter, through the results obtained in the research process, conclusions and recommendations are presented on the impact of the strategy "gives dignity, for an Ecuador without begging" in the collective imagination of the inhabitants of the aforementioned parish.

• Autor principal: Yumi Agualsaca, Lenin Tomas (author)
• Format: bachelorThesis
• Idioma: spa
• Publicat: 2017
• Matèries: comunicación; imaginario colectivo
• Accés en línia: http://dspace.unach.edu.ec/handle/51000/3527