Estructuración de un producto turístico en la parroquia esperanza, cantón Bucay de la provincia del Guayas. Caso: cascada piedra blanca
Piedra Blanca waterfall is located 16 km from Bucay on the way to Chillanes, passing through the La Esperanza Alta parish, which has an insufficient infrastructure and therefore does not allow economic development in tourism, generating dissatisfaction with tourists, authorities, and inhabitants who...
Αποθηκεύτηκε σε:
| Κύριος συγγραφέας: | |
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| Μορφή: | bachelorThesis |
| Γλώσσα: | spa |
| Έκδοση: |
2025
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| Θέματα: | |
| Διαθέσιμο Online: | https://dspace.uniandes.edu.ec/handle/123456789/19204 |
| Ετικέτες: |
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Προσθήκη ετικέτας | Περίληψη: | Piedra Blanca waterfall is located 16 km from Bucay on the way to Chillanes, passing through the La Esperanza Alta parish, which has an insufficient infrastructure and therefore does not allow economic development in tourism, generating dissatisfaction with tourists, authorities, and inhabitants who do not care about this. The financial benefits that could be generated are unknown, therefore it is important to take advantage of the potential of Piedra Blanca waterfall with the structuring of a tourist product which would boost tourism and generate economic and work resources. This research study was based on exploratory, descriptive, bibliographic, field research, inductive method – deductive, analytical -synthetic the techniques that were performed were the survey, interview, and field visit. The tools used were the interview guide questionnaire and the records to save and rank the tourist attractions. The proposal of this research project is the structuring of a tourist product in Esperanza parish, Bucay canton of Guayas province. Case study: “Cascada Piedra Blanca", the objective is to propose the components of the touristic structure of a product for the parish Esperanza that allows the impulse of tourism of the area taking advantage of the potential of the Piedra Blanca Waterfall. For such structuring, the location, product description, inventory/ ranking, tourist servers, tourist infrastructure. The current situation of infrastructure, things such as the visitor's profile, FODA situational analysis, and the operational plan must be identified, that will be important to collect some information about the situation of “La Esperanza parish” and the canton Bucay, which is very important to be able to structure a good tourist product and generate a good impression to attract more tourists to Piedra Blanca Waterfall. After identifying the needs within the tourism product through surveys, interviews, and fieldwork, knowing the strengths, weaknesses, risks, and opportunities. The synthesis and also strategies matrix to meet the goal. It proceeds with the elaboration of the crossed FODA or strategies matrix which tries to contribute to the tourism promotion of Piedra Blanca waterfall and thus im |
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