Análisis de prefactibilidad para la creación de una microempresa para la producción de ají artesanal en el cantón Pedro Moncayo, provincia de Pichincha
The main objective of this work was to design a business model to determine the commercial, technical, administrative and financial feasibility of a company dedicated to the production of handmade chili peppers that meets the expectations of an innovative product, for which a non-experimental, cross...
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| Formaat: | bachelorThesis |
| Taal: | spa |
| Gepubliceerd in: |
2025
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| Onderwerpen: | |
| Online toegang: | https://dspace.uniandes.edu.ec/handle/123456789/19198 |
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Voeg label toe | Samenvatting: | The main objective of this work was to design a business model to determine the commercial, technical, administrative and financial feasibility of a company dedicated to the production of handmade chili peppers that meets the expectations of an innovative product, for which a non-experimental, cross-sectional and descriptive methodology was developed with a quantitative-quantitative approach that determined the study population as people between 18 and 75 years of age in the Pedro Moncayo canton, amounting to 33,172. 172; a statistical sample of 381 elements was calculated; for data collection, the survey technique was applied through the standardized questionnaire instrument with multiple-choice answers. After the research, it was deduced that there is a potential annual market of $975,256.8, aiming at a 3% market share; an annual target market of 15,604 units is estimated; however, the financial study has allowed to establish an IRR of 4.185%. |
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