Plan de marketing estratégico para la empresa TALLER DEL ARTE en la ciudad de Tulcán.

His rescarch study begins with the introduction in which the problem concisely as the «imation in which the company is facing today arises in which general, specific as possible solution to the problem posed objectives, following a line of rescarch which serve di guide to each of the activities to be performed. The idea to defend and justify the issue raised Ís determined. in Chapter 1, the theoretical framework, which is based on the history and evolution of Marketing, gathering information from different literature sources, considering the rescarch object of this thesis ariscs. Information related to thc different study variables, strategies, activities and importance of establishing a marketing plan, complemented by a critical assessment of the main theoretical positions. in chapter TI, a mention of methodological framework, which is used in this rescarch is done, which involves the collection of information, methods and techniques, instrumen!s which serve to identify the positioning of the company within the market that operates. T£ concludes with the construction of the SWOT identifying strengths, wesknesses, opportunities and threats presented it today. in Chapter III, corresponding to the elements that consolidate the proposal, which is determined based on the diagnosis made, thus implementing a competitive advantage that allows for the growth and participation of the company in the market. Optimizing resources, increasing service quality and ts able to increase ¡ts customer bass.

• Egile nagusia: Cabezas Guerrero, Karina Alexandra (author)
• Formatua: bachelorThesis
• Hizkuntza: spa
• Argitaratua: 2015
• Gaiak: MARKETING; VALORACIÓN; FODA
• Sarrera elektronikoa: https://dspace.uniandes.edu.ec/handle/123456789/19416