Evaluación de las estrategias implementadas por la franquicia ecuatoriana helados Bogati para su penetración en el mercado de Nueva York

This scientific article analyzes the different strategies implemented by the Bogati Ice Cream brand to bring its artisanal ice cream to New York City in the United States. Among the strategies evaluated, the areas of marketing, adaptation, operations management, and brand positioning stand out. For...

• Автор: Gallo Fajardo, Adriana Valeria (author)
• Формат: bachelorThesis
• Мова: spa
• Опубліковано: 2025
• Предмети: FRANQUICIA; MARKETING; ESTRATEGIA; INNOVACIÓN Y ADAPTACIÓN CULTURAL
• Онлайн доступ: https://dspace.uniandes.edu.ec/handle/123456789/19698