Estudio de factibilidad para el diseño de campers transportables en el cantón de Baños de Agua Santa, provincia Tungurahua
The objective of the present investigation was to determine the feasibility of designing transportable campers for the consumer segment: youth and young adults at canton Baños de Agua Santa- Ecuador, in order to meet the demand in the hotel sector dissatisfied with the current needs of tourists. As...
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| Formato: | bachelorThesis |
| Idioma: | spa |
| Publicado em: |
2025
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| Assuntos: | |
| Acesso em linha: | https://dspace.uniandes.edu.ec/handle/123456789/19699 |
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Adicionar Tag | Resumo: | The objective of the present investigation was to determine the feasibility of designing transportable campers for the consumer segment: youth and young adults at canton Baños de Agua Santa- Ecuador, in order to meet the demand in the hotel sector dissatisfied with the current needs of tourists. As The target population was considered to be 125,000 visitors, with a high percentage rate of those of national origin being 79%, while the group of foreigners covers 21% and corresponds to the tourist flow according to MINTUR data. For the methodology a non-experimental transversal mixed-method paradigm was used, which was carried out during the month of February in the year 2022, the scope was descriptive. For data collection, technical tools were used such as: survey, interview and focus group; validated through the analysis of experts in the area in question, later the reliability relationship was calculated with the indicator of Cronbach's Alpha with an equivalent of 0.8; deduced as very reliable, for the statistical sample a margin of error of 6% is calculated, with elements collected during stratified sampling. Based on the results obtained during the investigation it was possible to determine a potential market of 395,000 clients, with a target market of $19,090,350.00 per year. After the budget structure of the GO of $78,349.38; an IRR of 22%; and a discount rate of 15% was considered, with a PRI of 5 years; it was determined as feasible for investment. |
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