Análisis de la campaña de posicionamiento de la organización política provincial Acuerdo Nacional en la red social Facebook y su impacto en los usuarios de la ciudad de Loja, periodo julio – diciembre 2018
The present work establishes an investigation about the communication strategies managed by the political organization Revolución Ciudadana Loja with its fan page on the digital social network Facebook, which is called the Loja National Agreement Movement, in order to position itself and have a grea...
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| Format: | bachelorThesis |
| Idioma: | spa |
| Publicat: |
2020
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| Matèries: | |
| Accés en línia: | http://dspace.unl.edu.ec/jspui/handle/123456789/23157 |
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Afegir etiqueta | Sumari: | The present work establishes an investigation about the communication strategies managed by the political organization Revolución Ciudadana Loja with its fan page on the digital social network Facebook, which is called the Loja National Agreement Movement, in order to position itself and have a greater impact Among its users. This investigation shows the contents emitted from the fan page and its reception by the users, taking into account the growth and organic reach and paid in the determined study period. In addition, it establishes possible failures or if the issuance of publications and interactivity with the recipients is developed in a strategic way. In the development of the present investigation it was possible to notice the little strategic management of those in charge of the socialization, creation and management of contents that are emitted in the fan page of the political organization of Loja. To ensure the success of positioning in the digital social network Facebook, a proposal is made to prepare a social media manual that benefits the political organization Revolución Ciudadana Loja and other political stores, in order to communicate and publish content strategically , which answer basic questions such as what, when, how and why to publish. |
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