Proyecto de factibilidad para la implementación de una Empresa de Diseño, Confección y Comercialización de Camisetas Sport Personalizadas en el Cantón Huaquillas Provincia de El Oro

This research aims to develop a "PROJECT FEASIBILITY FOR THE IMPLEMENTATION OF A COMPANY OF DESIGN, MANUFACTURE AND MARKETING OF SPORT customized T HUAQUILLAS CANTON PROVINCE GOLD" Determine the conditions of supply and demand in the market Huaquillas Canton. Set the size , location and engineering project, determine the amount of investments, sources of financing , production costs and revenue generated by the project and thus further measure the profitability of the project , through indicators Net Present Value, Internal Rate Return , Capital Recovery Period , Benefit Cost ratio , Sensitivity Analysis . All the above objectives contribute to establish the feasibility of the project. The methodology used in the development of the thesis project was deductive, inductive, descriptive and technical information in literature method, direct observation, survey and interview. Then accurately punctuate the relevant studies; A market study was conducted to measure the acceptability of the product to potential customers for this study was necessary to segment the target market as the economically active population of the canton Huaquillas 25.089 later surveys were applied to a sample of 398 people and 2 interviews with the bidders. The results of the market research are: Potential Demand 72.180, 65.533 Effective annual demand personalized t-shirts; Annual supply of 25,800 units, annual demand of 39.733 Dissatisfied personalized t-shirts. 6 He proceeded to perform the technical study to determine the location, size and project engineering so it was determined that the work to 80,62% % of the installed capacity can produce 32.032 per year, the company in the first year use the 22.72% of installed capacity so their production will be 7.280 units for the first year; besides the macro and micro location of the company for which market access, access to raw materials, transport availability, labor, utilities, cost of premises, permits analyzed it is determined; and determining the suitable place will be in the canton Huaquillas specifically on the streets Juan Montalvo and Cordoba Lieutenant located in the heart of the Border Region. The organizational structure which the company operated was determined; which was established in its name, its philosophy, its structure, organic and funcionalcon to have a solid base of development in the organizational study the constitution of the company which will have the same company name "ROMANS determined FASHION "Cia. Ltda. In the financial study of the project investment $26.509,11 needed for execution is indicated, production costs for the projected 10-year life that the project budget will retail price is $ 11.30 analyzes dollars per t break even for the first year has determined that the company must work to 58,05% of the installed capacity and have an income of $47.748 sales in the first year, for the company or lose or win; in the state of losses for the first year, a net profit of $ $16.361 will be obtained. The financial evaluation of the project has the following results: The Net Present Value of the project is $ 110.753, internal rate of return of ,%, Benefit Cost Ratio $ 1.50 Capital Recovery Period will be invested five years , for this project, the sensitivity analysis determines that the project would support an increase in the cost of 32,91% and a decrease in revenues from 24,92% the same as demonstrating the feasibility of the project and implementation of the company, finally we proceeded to the conclusions and recommendations.

• Hlavní autor: Román Sánchez, Tania Mariana (author)
• Médium: bachelorThesis
• Jazyk: spa
• Vydáno: 2016
• Témata: ADMINISTRACIÓN DE EMPRESAS; CONFECCIÓN CAMISETAS; SPORT PERSONALIZADAS; ESTUDIO TÉCNICO
• On-line přístup: http://dspace.unl.edu.ec/jspui/handle/123456789/12155