Proyecto de Factibilidad para la Implementación de una Empresa de Diseños y Estampados a Través de Hoodies (Busos) para su Comercialización en la Ciudad de Loja.

Feasibility Project for the Implementation of a Hoodie Design and Printing Company in the city of Loja aims to establish the viability that supports its realization through a market study to understand the product's supply, demand, and unmet demand. A technical investigation was also conducted to determine the size, location, and engineering aspects, along with an organizational and legal survey to create the establishment's structure. An economic analysis was performed to identify the investment amount, financing, and budget of income and expenses. Finally, a financial evaluation was concluded to achieve viability through financial indicators. The results obtained specify that the investment is feasible, considering a positive Net Present Value (NPV) of USD 59,304.52, which is acceptable for the project. The Internal Rate of Return (IRR) is 86.40%, higher than the established opportunity cost rate of 12.17%. The Payback Period is 1 year, 4 months, and 1 day, which is considered reasonable. The Cost/Benefit Ratio (CBR) determined a return of 0.37 cents for every dollar invested. Moreover, in the Sensitivity Analysis (SA), it was established that the project can withstand a decrease in income of up to 16.28%, which represents USD 91,390.85 in monetary terms, and an increase in costs of up to 25.27%, equivalent to USD 87,611.83 in financial terms. Despite potential monetary losses, the possibility of success is realistic, and the project has the potential to generate profits, making it financially viable for the company.

• Auteur principal: Báez Feijóo, Favio Antonio (author)
• Format: bachelorThesis
• Langue: spa
• Publié: 2023
• Sujets: <CONTABILIDAD Y AUDITORIA>; <EMPRESA>; <DISEÑO Y ESTAMPADOS>; <BUSOS>
• Accès en ligne: https://dspace.unl.edu.ec/jspui/handle/123456789/27704