Implementación de una Empresa dedicada a la comercialización de Flores en el Cantón Chaguarpamba Provincia de Loja

This research work is the creation of a company dedicated to the commercialization of flowers that cover the unmet demand for this service in the Chaguarpamba sector, it is entitled: “Implementation of a Company Dedicated to the Marketing of Flowers in Chaguarpamba Canton Province of Loja." This idea comes from the analysis to the economic development of the commercial sector and services Chaguarpamba Canton, identifying a business opportunity to detect the lack of supply of flowers for different daily events of the population, to meet this need should go to cities nearby. The general objective was "To prepare the feasibility study for the implementation of a company dedicated to the commercialization of Flores in the Chaguarpamba Canton of the Province of Loja." The development of this research work begins effected, with the overall study population Chaguarpamba Canton, for data collection, the sample size is determined taking into account the 1,141 inhabitants of the urban sector; Applying the formula is obtained as a result 279 surveys, same as applied to the inhabitants of the canton Chaguarpamba . With the results of the surveys, market research developed, thereby determining potential plaintiffs. The potential demand obtained from the survey 8 represents 72.76%, the actual demand represents 74.38% in floral arrangements and 25.62% in individual flowers; and effective demand the 93.10% information that allows the development of the investment project. Additionally, the analysis of supply getting that in the absence of a company dedicated to the marketing of flowers supply is equal to zero, finally the existing unmet demand in Canton is determined Chaguarpamba was performed. In order to make the marketing of products proposed project investment, marketing mix analysis using the four P is performed (Product, Price, Place, Promotion and Distribution.) Through the technical study it was possible to find the most feasible and appropriate for the location of the business place (facilities of the company "Anne Lisse Florist" is found located in Canton Chaguarpamba in the Streets 10 August and Surround), also we determine the size of the company, allowing to establish the capacity installed and used; 42.37% of the installed capacity is used. Through the legal and organizational study the type of company for the company was determined, it was decided by a limited liability company and as to the organizational structure of the company has: levels hierarchical, organizational charts; structural, functional, positional and manual functions of each office established all costs and expenses required for the project, funding was determined in the financial study to cover the investment of the project is $ 12,896.25. 9 As for the foreign capital borrowed $ 5,000 will be held at the International Bank, with an interest rate of 11.5% annually. The total cost for the operation of the company, in the first year is $ 58,060.20 and for the fifth year is $ 64,670.74 including fixed assets, working capital and deferred assets. Revenues of the investment project for the first year are $ 99.163,72 and for the fifth year are $111,507.19. The company reaches a point of equilibrium with reference to the installed capacity in the first year of 38.71% and 37.27% the fifth year. The financial evaluation through analysis with different financial indicators helped to determine the feasibility of the project. The cash flow through cash inflows less cash outflows, gives us cash balance for the first year of $ 24,774.65 and in the fifth year $ 28.183,25 relevant to take into account the liquidity and take decisions within the enterprise data. According to Net Present Value represents a value greater than zero with $ 69,868.59. With the internal rate of return, a comparison was made between the interest rate the Bank International (11.50%), with the IRR calculation (197.70%); that is over 100%, which means that only profits will. 10 With the analysis of the indicator Benefit Cost Ratio; It was obtained as a result that for every dollar invested, a profit of 76 cents will. By sensitivity analysis can establish a measurement of the factors affecting the development of the project; the company can increase its costs up to 55% and decrease revenue to 36% without affecting the sensitivity of it. In conclusion of this research, I suggest the implementation and operation of the project due to its feasibility, since it had all the data and information necessary and positive results were obtained, as can demonstrate the TIR gives us 197.70%, by both feasible.

• 1. Verfasser: Conza Armijos, Daniela Biviana (author)
• Format: bachelorThesis
• Sprache: spa
• Veröffentlicht: 2016
• Schlagworte: DERECHO; COMERCIALIZACIÓN DE FLORES; ESTUDIO FINANCIERO; MANUAL DE FUNCIONES
• Online Zugang: http://dspace.unl.edu.ec/jspui/handle/123456789/13470