Proyecto de Factibilidad para la creación de una microempresa dedicada a la producción y comercialización de velas aromáticas en el cantón Yantzaza
The present research project aims to determine the feasibility of establishing a microenterprise dedicated to the production and commercialization of scented candles in the city of Yantzaza, Zamora Chinchipe province. The project development required the consideration of four main objectives, which...
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| Формат: | bachelorThesis |
| Язык: | spa |
| Опубликовано: |
2023
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| Предметы: | |
| Online-ссылка: | https://dspace.unl.edu.ec/jspui/handle/123456789/27572 |
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Добавить метку | Итог: | The present research project aims to determine the feasibility of establishing a microenterprise dedicated to the production and commercialization of scented candles in the city of Yantzaza, Zamora Chinchipe province. The project development required the consideration of four main objectives, which encompassed the market study, analyzing the demand, supply, and unsatisfied demand; the technical feasibility study, essential to determine the project's size, location, engineering, and organizational design; the financial study, which presents the investment, financing, costs, revenues, and break-even point of production; and finally, the financial evaluation, which assessed the feasibility of the investment proposal through various indicators. The research work followed a qualitative and non-experimental quantitative approach, with a descriptive design. Consequently, specific materials and methods were employed to gather and analyze relevant data for the project's development. The market study results revealed an unsatisfied demand of 184,891 scented candles in the first year. The commercialization will be conducted through two channels: direct and indirect. The production capacity will reach 156,000 candles per year, satisfying 84% of the unsatisfied demand. The company will be established as a limited liability entity. Regarding the financial study, an investment of $17,429.10 was determined, with 83% financed by the company's partners and 17% by the financial institution BanEcuador. The financial evaluation yielded the following results: Net Present Value of $40,561.95, Internal Rate of Return of 84.21%, Benefit-Cost Ratio of 0.15, Capital Recovery Period of 1 year, 1 month, and 28 days. The Sensitivity Analysis supported an 8.8% increase in costs and a 7.5% decrease in revenues. Therefore, based on the financial results, the execution of the project is recommended. |
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