Análisis del marketing de los escaparates en el sector de retail en la ciudad de Loja
Shop windows, regarded as a pivotal tool in visual communication, play a fundamental role in achieving differentiation from competitors by significantly influencing customer attraction and purchase decisions. This influence becomes particularly critical in a highly competitive marketplace characteri...
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| Format: | bachelorThesis |
| Language: | spa |
| Published: |
2025
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| Subjects: | |
| Online Access: | https://dspace.unl.edu.ec/jspui/handle/123456789/31800 |
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