Plan de marketing para la importadora Ríos Cia. Ltda. de la ciudad de Machala

The marketing plan is a management tool by which the steps are determined, methodologies and timelines for achieving specific goals. Thus we have to PDMKT part of the strategic planning of a company. Thus, the Marketing Plan is a tool that allows us to set ourselves the way to reach a particular pla...

• Glavni avtor: Zambrano Quevedo, Danitza Isabel (author)
• Format: bachelorThesis
• Jezik: spa
• Izdano: 2015
• Teme: MARKETING; INDUSTRIA AUTOMOTRIZ; ESTUDIO DE MERCADO; EMPRESA IMPORTADORA
• Online dostop: http://dspace.unl.edu.ec/jspui/handle/123456789/8499