Plan estratégico de marketing para el “HOTEL CIUDAD DE CATAMAYO” del cantón Catamayo provincia de Loja, periodo 2017-2020
The present thesis has as purpose is to prepare a Strategic Marketing Plan for the Hotel Ciudad de Catamayo del Cantón Catamayo, province of Loja. Currently, it has commercial problems such as the decrease of its income, this is due to the fact that there is a low level of seasonality of customers,...
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| Format: | bachelorThesis |
| Language: | spa |
| Published: |
2018
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| Subjects: | |
| Online Access: | http://dspace.unl.edu.ec/jspui/handle/123456789/20888 |
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