Estudio comparativo de las estrategias de comunicación utilizadas por la Fundación Cielo Animal y Conciencia Animal en las redes sociales Facebook e Instagram, durante el periodo septiembre 2022- abril 2023.
Communication strategies are plans designed to solve the problems faced by a community or organization. These strategies are elaborated with different purposes such as satisfying communication needs, improving image, promoting interaction with people or encouraging participation in a specific enviro...
Wedi'i Gadw mewn:
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| Fformat: | bachelorThesis |
| Iaith: | spa |
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2024
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| Pynciau: | |
| Mynediad Ar-lein: | https://dspace.unl.edu.ec/jspui/handle/123456789/31333 |
| Tagiau: |
Ychwanegu Tag
Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!
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Ychwanegu Tag | Crynodeb: | Communication strategies are plans designed to solve the problems faced by a community or organization. These strategies are elaborated with different purposes such as satisfying communication needs, improving image, promoting interaction with people or encouraging participation in a specific environment. The objective of this research was to conduct a comparative study of the communication strategies used by the foundations Cielo Animal and Conciencia Animal in the social networks Facebook and Instagram. To achieve this, a mixed methodology was implemented that allowed proposing, comparing and discovering information, through observation sheets (comparative of contents of both foundations) and interviews (people in charge of social networks and professionals in content strategies or related). It was found that the two people in charge of the accounts of Cielo Animal and Conciencia Animal, respectively, have limited knowledge about content strategies, which results in the production of ineffective content, i.e., that does not help to achieve their goals as animal rescue organizations. Strategies for Facebook and Instagram must be relevant, innovative and encourage audience interaction if they seek to succeed in the digital environment. Keywords: Facebook; Instagram; content strategies; communication strategies; Fundación Conciencia Animal; Fundación Cielo Animal. |
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