Proyecto de factibilidad para la implementación de una empresa productora de cupcakes y su comercialización en la ciudad de Quito
The objective of this research is the implementation of a production company and marketing Cupcakes which allowed the application of different methods and techniques that allows research, as the deductive method, inductive method, the statistical method. The use of these methods allowed to reach the...
Gorde:
| Egile nagusia: | |
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| Formatua: | bachelorThesis |
| Hizkuntza: | spa |
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2015
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| Gaiak: | |
| Sarrera elektronikoa: | http://dspace.unl.edu.ec/jspui/handle/123456789/11551 |
| Etiketak: |
Etiketa erantsi
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Etiketa erantsi | Gaia: | The objective of this research is the implementation of a production company and marketing Cupcakes which allowed the application of different methods and techniques that allows research, as the deductive method, inductive method, the statistical method. The use of these methods allowed to reach the culmination of this work and that to do so he had to follow in the footsteps of understanding and demonstration of the same application. In the market study in the city of Quito, with a sample of 400 families and 260 Cupcakes trading; Weighted surveys have been analyzed and the results have been inferred then undertake market analysis, determining the potential demand for 430,310 families, 133,396 families Real Demand, Demand Effective 97,379 families, which determine who consume 3,505,650 units cupcakes . The offer of 495,216 units cupcakes and unmet demand of 3,010,434 units cupcakes, which allowed us to determine that the project can and should be run by the results of the analysis of demand, supply and marketing of levels product. The installed capacity of the project determines that the company will be able to produce 237,600 units of cupcakes and whose capacity will be 166,320 units used cupcakes, also the location of the same which will be located in the Metropolitan District of Quito is determined, on the streets Assumption and Canada. The production process requires the use of suitable equipment, which will guarantee for a quality product and moderate prices. Then the project engineering process diagrams determining the characteristics of operation and management, technical requirements such as equipment, facilities, furniture and fixtures develops. Also an administrative study determined as a Limited Liability Company, and the functional organizational structure both hierarchical levels Legislative, Executive, Consultant Level Support Assistant, Operational Level Level as well as operating manuals, charts held; which they served as a guideline to implement good organization, since there will be the following personnel: Manager, a secretary Contadora, a janitor-guardian, who will be part of the administrative staff and operational staff distributed as follows: Two Workers and a salesperson. The project reaches an investment of $ 33,386.59 and will be financed by a contribution from the partners 56% of the total investment corresponds to $ 18,386.59 and a loan that will keep the project with Banco del Pichincha will constitute 44% $ 15,000 corresponding to 10-year term at 15% annual interest. The financial evaluation presents the following results: According to the NPV of this project gives us a positive value of $ 188,042.89, which indicates that the project or investment is suitable. For this project, the TIR is 64.07%, this being satisfactory value for the project, the time required to recover the original investment would be 1 year, 6 months and 10 days, for this project, the sensitivity values They are less than one, thus not affecting the project changes in costs and increased revenue decreased 32.80% and a 21.90%, respectively, ie the project is not sensitive to these changes |
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