Proyecto de factibilidad para la creación de una empresa productora y comercializadora de carteras de polipiel y fieltro para el cantón Macará

For several years, the province and particularly the canton Macara, has been affected by a small business development, this being a limiting factor for progress, as has become a city of consumption with an almost imperceptible growth of productive activities and trade. So in order to encourage the commercial development of the sector and provide a different investment idea, it has been proposed to implement a producer and marketer of synthetic leather portfolios and felt for the Macara Canton. The main objective of this project is to determine the feasibility of commercial, technical, organizational, economic and financial feasibility of the implementation of the project; for achieving the goals various methods and research techniques that enabled comply with the regulations required for this type of work, the main highlight methods were used: scientific, historical, deductive, inductive, analytic, synthetic, mathematical - statistical and techniques such as bibliography, observation, interviews and surveys. This feasibility study started with market research which was developed with the female population of the canton Macara, with reference to a sample of 385 women, according to the results it was found that the effective demand for the first year is 21,801 and on the supply side is 1 place that sells retail portfolios in the town which provides 2400 portfolios a year, leaving an annual unmet demand of 19,401 by which to implement this project will be achieved contribute with 86% stake in the market. In the technical study the installed capacity of the company was determined, resulting in a production of 16,640 bags per year; and capacity utilization which is given based on the demand to be covered using 75%, that is 12,480 annually portfolios were also determined. The factory will be located in the canton Macara at Av. Sucre Army and with an area of 17.44 x 13,44m and meets the conditions necessary for the operation of the company. The administrative study the legal basis on which shall consist of the company was determined also the business philosophy comprised a mission, vision, corporate values and code of ethics, as well as its administrative structure through hierarchical levels with designed to be counted in the company, the development of functional, structural and positional organization, and design of a manual function that allows all employees according to labor office functions and meet the requirements of each position. The study found financial investments made, taking 16,417.47 dollars in fixed assets, 1,585.50 dollars in deferred assets and $ 19,013.11 in current assets, giving a total investment of $ 37,016.08. The total investment will be covered by contributions from partners with a value of $ 12,338.69 each. In this regard the determination of the total cost for the first year is $ 152,436.94, after analyzing several factors for the pricing of the product, it was determined that the total sales revenue for the first year is 198,168.00 dollars. The profit and loss indicates a positive profit margin for the company for the first year is $ 27,287.74. The financial viability to undertake this project; It provided a positive cash flow for the company of $ 32,675.92 for the first year. The net present value (NPV) is $ 196.644,41, the internal rate of return is 92,80% which is higher than the rate of opportunity, cost benefit ratio indicates that for every dollar invested will get a return of 0 30 cents, the company recoups its investment in 1 year, 8 months and 12 days, the sensitivity that the company can support is a 18.10% increase in costs and a decrease of 13.92% in revenue.

• Main Author: Mendoza Sedamanos, Juliana Mercedes (author)
• Format: bachelorThesis
• Language: spa
• Published: 2016
• Subjects: ADMINISTRACIÓN DE EMPRESAS; FACTIBILIDAD; CARTERAS DE POLIPIEL
• Online Access: http://dspace.unl.edu.ec/jspui/handle/123456789/12972