RUTA TURÍSTICA - CULTURAL A LOS ESCRITORES INSIGNES DEL CANTÓN LOJA, PROVINCIA DE LOJA

The tourism sector is one of the main drivers of the economy with growth prospects in the medium and long term. The dynamics of tourism demand as well as being kinder to the environment is fussier - value of the product or service consumed. Providing quality service aims to be the distinguishing feature of the Ecuadorian tourism sector in its development strategy is based, and is the main factor of competitiveness with a view to a model of sustainable development of tourism destinations. The Ministry of Tourism (Mintur), through the Quality and performance of its powers, seeking the creation and implementation of the National Tourism Quality System (SNCT) to promote a culture of excellence that will allow Ecuador to position as a tourist power in domestic and international markets. Loja, considered in the domestic market of Ecuador, known as the Cradle of National Music, is full of wealth, culture and tradition, keeps in its nooks multiple possibilities of knowledge, recreation and experiences. It is characterized by its religiosity and devotion to the Virgin de el Cisne” . Loja has a literary development that comes from its history to the present with poetic thoughts, valued from the research paper entitled "ROUTE TOURIST - CULTURAL WRITERS TO INSIGNES Loja Canton, Loja province." Starting with a general objective was to design a tourist route - Cultural the distinguished writers of Canton Loja province of Loja, and complement this route with existing ones, to comply with the proposed three objectives: the first is to make the diagnosis of the distinguished writers of canton Loja, most elements of the route are in the city, where the diagnosis was made; the second objective, to propose the design of a tourist tourist route - Cultural the distinguished writers of Canton Loja and third objective socialize the proposal from the Tourist Route - Cultural the distinguished writers of Canton Loja Loja to GAD. The methods used were analytical, synthetic, inductive, deductive and historical, while technical worked are direct observation, interview and technique MARPP. A diagnosis will be made and the appropriate tabs rose through direct observation, interviews with key people who are linked in the tourism, cultural and literary environment of the city of Loja was consummated. Complementing the route a triptych showing all its components was developed, this was done through a thorough analysis after methodologically used tools and were chosen according to their geographical location and the existence of physical elements: Museum Matilde Hidalgo, Casa de la Cultura Nucleus Loja, home where he lived Pablo Palace located on the street on November 18 and August 10, Museum of Identity Lojana school Miguel Riofrio, and monuments Maximo A. Rodríguez, Pío Jaramillo and Angel F. Rojas, all these make up the route called "route of Writers Insignes Loja", which was socialized to different actors involved in the premises of the National Institute of Cultural Heritage. Thanks to the socialization of research work it is concluded that the vast majority citizens know the literary theme and great people who got to know Loja in this area, in addition to the investment must be made in both public property and private for rescue these places as tourist resources. Therefore after having reached the conclusions raised it recommends that the authorities of the National Institute of Heritage and Culture, authorities Municipal GAD Loja and authorities MINTUR promote this tourism product and encourage the cultural historical aspect of our city.

• Autor Principal: Montalván Fernández, Anabell Stefanía (author)
• Formato: bachelorThesis
• Idioma: spa
• Publicado: 2016
• Subjects: ADMINISTRACION TURISTICA; RUTA TURÍSTICA-CULTURAL; ESCRITORES INSIGNES; CANTON LOJA PROVINCIA DE LOJA
• Acceso en liña: http://dspace.unl.edu.ec/jspui/handle/123456789/10084