Proyecto De Factibilidad Para La Creación De Una Empresa Productora De Rollos De Pollo Ahumado Empacados Al Vacio Y Su Comercialización En El Cantón Loja

The present investigation work that has like topic: PROJECT OF FEASIBILITY FOR THE CREATION OF A COMPANY PRODUCER OF PACKED ROLLS OF SMOKY CHICKEN TO THE HOLE AND THEIR COMMERCIALIZATION IN THE CANTON LOJA"; it was elaborated with the objective of determining the financial feasibility for their implementation based on their acceptance in the market and their profitability. To reach that indicated he/she thought about the general following objective: To determine the feasibility of creating a company for the elaboration and commercialization of rolls of smoky chicken packed to the hole in the City of Loja. To give execution to the objectives it was used the following methods and technical of investigation: The Deductive method, for the theoretical foundation; The inductive method, to determine the likes and the inhabitants' of the city of Loja preferences for the chicken smoked in rolls, it by means of the application of the survey and the interview, applied it to him in the market study; The descriptive method, to have knowledge on the industrial sector of the smoky chicken; The statistical method for the gathering, organization, presentation, analysis and interpretation of the information, supported in squares and statistical graphics. Among the techniques we have: The Observation, allowed to observe the processes of elaboration of the chicken smoked in rolls; The interview, to people involved elaboration of smoky chicken; The survey, was applied the inhabitants of the city of Loja to determine the demand conditions and offer of rolls of smoky chicken. As for the results you could determine that the necessities of improved foods are big and to satisfy the same ones the inhabitants of the city they don't have an enough offer, with regard to the competition in the city of Loja was determined that it doesn't exist; an unsatisfied demand exists of 1.926.396 pounds of chicken smoked in rolls for the first year, the capacity of used production will allow to elaborate 8.448 rolls of smoky chicken, to implement the project are required of The financial study, in which is described and it determines the investments that he/she gives a total of $ 59.881.79 dollars that will be financed by the partners' contributions, one has that the product will have an unitary cost of 10.35 dollars the roll of 4 pounds and their selling price will be of 14 dollars with a margin of utility of approximately 30% for every year; one will have a they GO of 53.832.99 dollars, a TIR of 31.08%, a RBC of 1.29 dollars and the project will be able to support an increment in costs of the one 13.65% and a decrease of the revenues of the one 10.53% without stopping to have utility. When culminating the development of the present investigation work you ended up determining the following conclusions and recommendations: - The market Study was directed to the inhabitants of the city of Loja that demonstrate more accessibility to consume industrialized products, according to the analysis of the present study it determines us the project it is viable, for the results obtained in the analysis of the demand and offer. - With regard to the competition in the city of Loja was determined that it doesn't exist. - To promote the rolls of smoky chicken appropriately among the inhabitants of the City of Loja in order to make aware them about the importance of having industrialized foods. - To work with standards of quality so that the consumer arrives to the fidelity with the product.

• Autor principal: Arrobo Galván, Gladys Magaly (author)
• Altres autors: Valarezo Galván., María Fernanda (author)
• Format: bachelorThesis
• Idioma: spa
• Publicat: 2016
• Matèries: PROYECTO DE FACTIBILIDAD; CREACIÓN DE EMPRESA; EMPACADOS; COMERCIALIZACÓN
• Accés en línia: http://dspace.unl.edu.ec/jspui/handle/123456789/12848