Proyecto de factibilidad para la creación de una empresa productora y comercializadora de arreglos florales en base de flores secas para el cantón Pillaro, provincia de Tungurahua

This research was general objective conducting Feasibility Project for the Creation of a producer and marketer of Flowers Base Dried Flowers for Píllaro Canton in the Province of Tungurahua, which the PEA (Economically Active Population was taken ) of Píllaro Canton of the Province of Tungurahua, whose population in 2010 was 38,357 and PEA 2015 was 22,540 inhabitants, considering applying 393 surveys applicants, and 21 surveys suppliers of flower arrangements, in order to determine the unmet demand. The methodology and research techniques. Scientist, Analytical-Synthetic, Inductive-Deductive and techniques of observation and survey: The following methods were used. In the market study, through which the results were obtained, whose annual unmet demand is 66,188 Flowers Dried Flowers Base for Píllaro Canton? On the technical study it determined that the installed capacity will be 33,280 based floral arrangements of dried flowers per year and capacity utilization will be 85% for the first year by the company. In the organizational study it found that the company created as a limited liability company whose corporate name is producer and marketer FLORAL ARRANGEMENTS IN BASE OF DRIED FLOWERS "FLOWER Píllaro CIA. LTDA. ", With its hierarchy and its manual functions for each of the positions that have the company. Regarding the financial study found that will be needed to invest is $88,451.77 with a bank loan of $ 20.00,00, and according to the financial evaluation the project is profitable and profitable since the NPV is positive (104,340 13), the IRR has a satisfactory value of 33.14%; higher than the rate prevailing market opportunity that is 12%, the benefit - cost is $ 1.36, this means that for every dollar invested will receive $ 0.36 cents, so that profitability is profitable ; capital recovery will within 2 years, 4 months and 13 days. Through Sensitivity Analysis in increasing costs and decreasing 147.46% revenues in 12.95% it was determined that the project is not sensitive. Finally they consist conclusions where it was determined that due to unmet demand supported by financial indicators the project is feasible to perform.

• Auteur principal: Rosero Cruz, Vanesa Del Rocío (author)
• Format: bachelorThesis
• Langue: spa
• Publié: 2016
• Sujets: ADMINISTRACIÓN DE EMPRESAS; FACTIBILIDAD; ARREGLOS FLORALES
• Accès en ligne: http://dspace.unl.edu.ec/jspui/handle/123456789/13015