Plan de marketing para el grupo musical q’ band de la ciudad de Quito.

The development of this research work, was composed by the execution of a series of steps and procedures, which I summarize below: The research is titled: "MARKETING PLAN FOR MUSICAL GROUP Q 'BAND OF QUITO". The general objective of this research is to: Develop the Marketing Plan for the Q band 'Band of the City of Quito. First you take into account the INDUCTIVE METHOD that will reveal the market situation with respect to the sample to get a clear view on the supply and demand for the services of the band QBAND. METHOD subsequently used to search DEDUCTIVE improve the performance of the marketing function that will work for the organization and development of research. This is in order to enact a route or access, taking into account the characteristics of the study object occupying generally the process towards it. After it is analyzed ANALYTICAL METHOD which serve to collect all the research, and likewise run a research study and also identify and demonstrate good management competitive. Also discussed DESCRIPTIVE METHOD which allow knowledge of internal and external factors that affect the actions of the band. In analyzing the results, runs a situational analysis Q'BAND group, then it refers to the analysis of the FACTORS, it was determined the main opportunities and threats giving a total weight of 2.93 weighted; likewise the determination of the main strengths and weaknesses with weight 2.77 Total weighted, were the result of the completion of the internal analysis of the company. To support research presents the development of a SWOT matrix to identify the weaknesses and strengths, and likewise effect SWOT MATRIX HIGH IMPACT, forcing will develop strategies for effective marketing plan and allow capturing the market is why for the band and their aspirations is essential to develop a marketing plan that guides its activities and allows capture, position and stay in business so that their actions help us make a good return and training financially justifiable musical Company, from which we obtained the following strategic objectives:  Improve Q' Band positioning band.  Develop a strategy for growth in the market  Develop a plan for sales growth.  Develop the product and corporate image. After that to strengthen research presents a number of conclusions, among which we note as relevant:  There was absolutely necessary support from all members of the band to raise the baseline of the internal diagnostics.  It requires a promotional website dynamic and well structured. Intrusion into tourism websites and entertainment. Make use of the yellow pages of the phone book of Quito. Initial coverage locally, then regionally and nationally.  It must include within their services amplification, lighting, DJ and background music. When ordering one of the groups offers better positioned 350 people bid for 8000 watts amplification, possibly this value should be a reference for this type of event. We note that for each conclusion was accessed through the completion of this research work, we present its recommendation, the same that are proposed to improve market research, enabling him to obtain a knowledge of the environment within music market.

• Autor principal: Encarnación, Claudia Elizabeth (author)
• Format: bachelorThesis
• Idioma: spa
• Publicat: 2013
• Accés en línia: http://dspace.unl.edu.ec/jspui/handle/123456789/16134