Plan estratégico de la cooperativa de ahorro y crédito PROSPERAR Cia. Ltda., 2012.

The credit union "THRIVE" beginning in February 2010 to serve the community, in order to capture economic resources through savings and then lend them to partner with innovative credit offers coorsmerditreferenetofic. Therefore, the primary objective of this research work is aimed at making a Strategic Plan Savings and Credit Cooperative "THRIVE" Cia. Ltd., 2012. He managed to achieve their ends to achieve the welfare of the members. The study applied within the cooperative scope allowed evidence that it has had. As the overall objective of this research Strategic Plan Savings and Credit Cooperative "THRIVE" Cia Ltda 2012.que will achieve a culture of ethics and organization among partners to achieve their goals. The cooperative work on the current situation allowed evidence of it by identifying internal and external factors which were crucial to see how the institution is thus to propose improvement strategies for cooperative planning objectives followed strategic focus on improving corporate image masnsahehunsdornagsfte. Note that for the fulfillment of those objectives were implemented methods and techniques. Regarding the methodology used for data collection methods were applied: scientific, inductive, deductive, analytical served as the basis for information processing, in terms of data collection, we used the following techniques : direct observation, interviews, surveys, and research instruments that gave a clearer picture of the reality of the company uniddaestecompilet. Among the results was applied one interview with the Manager, 8 surveys to employees and 398 customers, the information collected was tabulated, interpreted and analyzed, thus detecting certain opportunities and threats, as well as the strengths and weaknesses the company owns tout form reand. The discussion presents the situational analysis, SWOT analysis yielded information and identify: strengths, weaknesses, opportunities and threats of the company, by determining these internal and external factors was high impact matrix. With the contrast of these elements, was built strategies for improving internal and external aspects the maensitiviresinrtarvetgiur. Finally there was a proposal based on a Strategic Marketing Plan to improve the operation and services of the company, the same as is the implementation of five strategic objectives, the total cost of this plan amounted to a total of $ 1,709, Finally it has come to the conclusion that the company provides quality service but the lack of a strategic marketing plan is unable to obtain a better position in the market, which is why it is recommended to implement the Strategic Marketing the aim of solving the problems and lead to sustainable development.

• Huvudupphovsman: Saltos Cabrera, Jimmy Alfredo (author)
• Materialtyp: bachelorThesis
• Språk: spa
• Publicerad: 2012
• Ämnen: INGENIERIA COMERCIAL; PLAN ESTRATÉGICO
• Länkar: http://dspace.unl.edu.ec/jspui/handle/123456789/20339