Proyecto de factibilidad de la creación de una empresa de servicios de catering para pacientes diabéticos en la parroquia de Chillogallo del distrito metropolitano de Quito

The present study as a prerequisite for graduation, has the general objective to know the feasibility of setting up a service company catering for diabetic patients in the parish of Chillogallo the metropolitan district of Quito, in order to contribute to food and health of people with this disease. For its development we have used different methods such as the Analytical and descriptive statistical techniques such as bibliographic, observation, survey and interview. The study began with the training plans for the creation of a service company caterers for patients with diabetes in the parish of Chillogallo the Metropolitan District of Quito, where there is unmet demand in the market for this type was identified service, which was 243 576 prodcutos / catering services, on market segmentation, Market Research announced the acceptance of potential customers for this new company. In the literal a) which is the study of detailed market research is about the same through sources like interviews and surveys which showed that there is no offer for this market need identified health as a social problem, determining demand for this problem is potentially high, the segment unsatisfied market is 65 448 inhabitants taking into account the total population of the parish of Chillogallo and population growth rate of 22%, also the percentage of diabetics in the country is taken by the Ministry Public Health which corresponds to 5.5% .people suffering from diabetes without age limits. A marketing plan in which the characteristics of the product / services that are menus with help from a professional in food for diabetics taking into account the permitted levels of sugars and fats for these people developed explains. The price policy was established with a profit margin of 30% on standard recipes and costs and that percentage is handled at the level of these establishments, after six months will be set according to the potential demand. Promotion and marketing of the product will be carried out through the direct channel, ie, manufacturing and preparation of the same consumer, billboards, brochures, magazines, medical offices, hospitals, foundations dedicated to this social need will be used to Known give our service, the Internet and virtual networks is very important to offer our products / services as input links, also with the participation of hospitals that treat such diseases (diabetics), they are concerning market to cover these needs with our products and services. Within the literal b) Technical Study analyzing determinants for the location, production capacity, Manpower requirements, Raw Materials, Materials, Supplies and technological equipment the company needs to start his business was conducted As a result of the technical study it was found that: "Amaranth Express" for people with diabetes will be located in the south of the city of Quito sector will have a plant where our product is processed, with the aim of meeting 115 daily menus during first year of operations, distributed in a warehouse area, food preparation, offices and reference is made to the logo. The respective value chain of the company where processes, sub processes and people responsible for this was identified was developed. In the literal c) the organizational study, regarding the organization of the company is a corporation where partners will provide capital for the operation of the company, and the missing capital requested by a lending Finance Corporation, also the mission, vision and values, fundamental pillars for the proper internal functioning of the company aims, the profiles are designed with professionals according to the role and responsibility of employees to be hired and offer a quality service with appropriate personnel . We present an array of the study raw material suppliers, processes such as purchase, receipt and storage of products, manage stock within kitchen are identified. A map of the physical layout of plant facilities and the respective macro and micro location of the production plant of our products and services, Av. Teniente Hugo Ortiz Metropolitan District of Quito southern sector is attached. And in the literal d) in the Financial Study total investment budget of $ 134,040.22 was established to implement the project, with the partners' capital and considered the plant as a heritage property it takes as a good equity of participating shareholders, investors have a capital of $ 70,040.22 with contributions as equity of the company resulted in a credit of $ 60,000.00 will be necessary to seek financing from a bank is required. From the first year of operation, the project will break even exceeds indicating that the activity of the company generates more revenue, exceeding its fixed and variable costs, the payback period on investment is on average 2 years and 4 months

• 1. Verfasser: Imbaquingo Imbaquingo, Inés Luzmila (author)
• Format: bachelorThesis
• Sprache: spa
• Veröffentlicht: 2015
• Schlagworte: DIABETES; PRESTACIÓN DE SERVICIOS; MICROEMPRESA; SERVICIOS DE CATERING
• Online Zugang: http://dspace.unl.edu.ec/jspui/handle/123456789/8329