Análisis de los canales de comercialización de la fresa (Fragaria) en las parroquias de San Lucas, Chuquiribamba y la ciudad de Loja
The strawberry (Fragaria) is one of the fruits of great acceptance by the consumer and is more commercialized worldwide, not being an exception in Ecuador. However, there are shortcomings in marketing due to the lack of information and organization of the producers. The research was carried out in t...
Furkejuvvon:
| Váldodahkki: | |
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| Materiálatiipa: | bachelorThesis |
| Giella: | spa |
| Almmustuhtton: |
2023
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| Fáttát: | |
| Liŋkkat: | https://dspace.unl.edu.ec/jspui/handle/123456789/27111 |
| Fáddágilkorat: |
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Lasit fáddágilkoriid | Čoahkkáigeassu: | The strawberry (Fragaria) is one of the fruits of great acceptance by the consumer and is more commercialized worldwide, not being an exception in Ecuador. However, there are shortcomings in marketing due to the lack of information and organization of the producers. The research was carried out in the parishes of Chuquiribamba, San Lucas and the city of Loja and had as objectives to determine the marketing activities, to know the actors that intervene in the commercialization chain and to propose an improvement plan based on critical points with the purpose of improve the quality and acceptance of the fruit and therefore benefit the producer, for which a population sample of 15 producers was obtained, distributed in each of the study areas, where it was carried out through the application of the inductive methodology, use of data collection techniques such as structured surveys carried out on producers and merchants, in addition, a quality analysis of the strawberry was carried out. As results, it was identified that the activities carried out are: harvesting, cleaning and packaging, disinfection or storage of the fruit is not carried out. Regarding marketing, the producers sell the product in the city of Loja to both intermediaries and final consumers. Regarding the improvement plan, certain principles of the HACCP system were used in order to provide options to optimize existing marketing shortcomings due to misinformation and poor postharvest handling of the fruit, this with the purpose that producers obtain a quality product. and the consumer acquires an innocuous product. Keywords: strawberry, distribution, critical points, safety, production. |
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