Modelo Inbound Marketing y Posicionamiento de Marca en la Empresa “Creaciones Sammy”en la Ciudad de Catamayo, 2020

The main objective of this research is to design the INBOUND MARKETING model for the development of Creaciones Sammy company in Catamayo city with the only purpose that intends to improve, contribute, and growth in strengthening of the brand in the market. This model responds to the external and internal analysis, adapting certain characteristic and techniques forms within the online system, in the same way the model works in a coordinating way that allows to introduce itself, therefore the objective is to establish the brand in the consumer's mind, at the same time increases sales and reduces expenses as occur in the marketing through effective communication channels such as the internet. The methodology used has a conclusive approach because it works with results conducted through interviews which allows you to obtain qualities results of the research. During the work conducted the level of this investigation starts with an exploratory phase and ends with an analysis much more advanced in which it's developed, and according to the survey this applies economically to the people of Catamayo, therefore their preferences for the dissemination through the digital media will always be preferable in this way, the budget for the fulfillment of this model is $740, in conclusion the Inbound Marketing model is recommended in the micro company Creaciones Sammy because allows you to obtain real information based on the customers demands according to their respective items for home, office in a less proportional time and with cost much more reduced

• Autore principale: Arrobo Girón, Mayra Soledad (author)
• Natura: bachelorThesis
• Lingua: spa
• Pubblicazione: 2021
• Soggetti: ADMIISTRACIÓN DE EMPRESAS; MODELO DE INBOUND MARKETING
• Accesso online: https://dspace.unl.edu.ec/jspui/handle/123456789/24189