Implementación de un plan de marketing en la empresa Industria Alimenticia Bravo Brams S A

The main objective of this research work is the implementation of the correct marketing plan for the company, applying sales strategies to maximize sales of the company “INDUSTRIA ALIMENTICIA BRAVO BRAMS S A” in the city of Machala, to fulfill this objective, a descriptive, correlational, field, exploratory and bibliographic research was proposed. To this end, information on the current situation of the company was collected through a survey of the company's customers, in addition to making use of the diagnostic tools SWOT Matrix, PESTEL, Porter's 5 Forces, EFE Matrix and EFI. Then we proceeded to the determination of strategies in relation to the objectives established in accordance with the policies that allow to evaluate the corporate image of the entity, in which, it was evidenced the lack of personnel for the marketing area, deficiency of packaging, lack of uniforms and advertising campaigns. The implementation of the strategies will benefit the company's growth, increase profitability and sales, in order to direct it towards continuous improvement and quality, where it is based on the execution of decisions by all members to be part of the implementation of new changes in order to ensure customer loyalty.

• Autore principale: Salazar Alvarado, Julio Cesar (author)
• Natura: bachelorThesis
• Lingua: spa
• Pubblicazione: 2024
• Soggetti: ADMINISTRACION DE EMPRESAS; MARKETING; EMPRESA; LOJA
• Accesso online: https://dspace.unl.edu.ec/jspui/handle/123456789/31421