Propuesta de un plan estratégico para la cooperativa de ahorro y crédito Focla, en la ciudad de Nueva Loja, cantón Lago Agrio, provincia de Sucumbíos para el período 2016 - 2019

In the globalized world in which we live the value that comes to have a strategic planning within the financial institutions is fundamental because it allows knowing the scenario where we are treading. The present research work is entitled "PROPOSAL OF A STRATEGIC PLAN FOR THE COOPERATIVE OF SAVINGS AND CREDIT OF THE FEDERATION OF CAMPESINAS ORGANIZATIONS OF LAKE AGRIO (FOCLA), IN THE CITY OF NUEVA LOJA, CANTÓN LAGO AGRIO, PROVINCE OF SUCUMBÍS FOR THE PERIOD 2016 - 2019 "with the purpose of strengthening the internal processes of the organization, the present investigation was undertaken in order to propose an alternative to the directors of the institution, its development complied with the provisions set forth in Regulation of Academic Regime of the National University of Loja. The general objective of the present study is to "Elaborate a Strategic Plan for the Cooperative of Savings and Credit of Peasant Organizations of Lago Agrio (FOCLA), that allows it to reach efficiency and quality in its services"; which was achieved through the use of deductive, inductive, analytical and synthetic methods, and the application of observation techniques, interviews with the manager of the Cooperative, this survey was carried out to the 12 employees of the cooperative a sample of 343 partners. The present investigation began with the situational diagnosis, which was possible through a thorough study of its internal and external environment; in which critical success factors were identified, obtaining data that allowed us to know the current situation of the financial institution. In its external environment, opportunities and threats were identified, including: "A new legal framework that provides a differentiated and preferential treatment of the State, insofar as they promote the development of the popular and solidarity economy", which was assigned a weight of 0.10; and "Intense competitive environment, due to the presence of several cooperative and banking entities", assigning a weight of 0.15; with a weighted total of 2.60, which indicates that the opportunities in their environment are greater than the threats. In the internal environment, strengths and weaknesses were identified, among the most important factors were: "Efficient credit delivery service", a strength that was assigned a weight of 0.15; and "Poor management of recovery of past due portfolio", weakness that was assigned a weight of 0.15; with a weighted rating of 251, indicating that the strengths are greater than the weaknesses. Subsequently, the FODA Matrix was elaborated, establishing five strategic objectives, among which the creation of the credit lines "Productive Credit" and "Ecological Credit", creating a new business philosophy, developing the incentive plan for its employees , Position the Cooperative by means of campaigns that promote the social union and elaboration of the collection management process. Finally, it was determined the budget that requires the proposal raised amounts to $ 3,085.00 In view of the potential benefits of the correct planning, it is recommended to adopt the strategic plan designed in the present study, which is aimed at promoting the progress of the institution.

• Autor Principal: Abril Gaibor, Magda Odalia (author)
• Formato: bachelorThesis
• Idioma: spa
• Publicado: 2017
• Subjects: ADMINISTRACIÓN DE EMPRESAS; PLAN ESTRATÉGICO
• Acceso en liña: http://dspace.unl.edu.ec/jspui/handle/123456789/19693