Plan de marketing para la empresa Marmolpark, comercializadora de acabados de la construcción de la ciudad de Quito

For companies engaged in this type of service of finished construction to be necessary and essential to each citizen, it is one of the most important elements for the economy of our country, despite the increased competition and its main feature disloyalty to offer prices that are normal margin and implemented national laws can be maintained economically stable. Despite the increase of companies dedicated to the same service company with the goal it seeks to maintain a position in the market through a strategic marketing plan which leads to the mind of the consumer becoming a productive and cost-effective way to demonstrate fair costs there are opportunities for this sector to flourish. It should be noted that this type of work has proliferated and the competition is so great that it requires much effort to get work and work in this line. The methods used were: inductive, deductive, descriptive and explanatory and statistical techniques: exploratory, explanatory and descriptive, in lifting market information survey and observation was used. Market research for the "NOW MARMOLPARK, DISTRIBUTOR OF FINISHES THE CONSTRUCTION OF THE CITY OF QUITO", revealed the lack of permanent clientele, since according in 136 person to the surveys it was determined that the customers of the company 41.61% They are occasional; the 23,36% are between one and two years and 35.04% are between three and four years. In consideration of the foregoing it is recommended that a quality service by training staff, updated on new models coming to market, create business strategies and greater emphasis on advertising.

• Autor Principal: Romero Riera, María Cristina (author)
• Formato: bachelorThesis
• Idioma: spa
• Publicado: 2015
• Subjects: ADMINISTRACIÓN DE EMPRESAS; MARKETING
• Acceso en liña: http://dspace.unl.edu.ec/jspui/handle/123456789/10705