Estudio de factibilidad para la creación de una Empresa Comercializadora de hortalizas picadas y empacadas al vacío en la Ciudad de Loja

For the elaboration of the following project to realize is intended to create a company commercializing vegetables minced and packaged in vacuum in the city of Loja, As an alternative so that the inhabitants of the locality have a product of quality that contributes to the health and a great contribution for its relatives. To begin with the study of the present project, a research topic was proposed: "Feasibility study for the creation of a commercialization company of minced and vacuum packed vegetables in the city of Loja", whose purpose is to establish a study Orderly and systematic way to encourage the entrepreneurship of this city, activating the commerce of the sector and checking the economic feasibility of this project. The study begins with the writing of the summary, introduction, literature review, in addition it details the materials and methods used as: deductive and inductive method, as well as techniques such as: interview, survey, procedure and market segmentation. In the market study, the data obtained from the surveys determined a potential demand of 5161156, an effective demand of 3259676 and an unsatisfied demand of 3113528. Also the marketing plan was elaborated where the Marketing strategies for the product. The technical study establishes an installed capacity of 39750 and the capacity used of 29813 piles of chopped vegetables. Next, the project's engineering was 6 developed, in addition to establishing the macro and micro location of the Company. Also I made the administrative study that is based on the different rules and rules, in order to enable a good functioning, also describes the elements needed for administration such as business structure, hierarchical levels, organizational charts and functions manual. As for the Financial Study, the initial investment budget is $ 98,000, of which 39% is equity and 61% is obtained through a bank loan. Through the table of total costs, it was established that the sale price is 0.43 ctvs, and a profit margin of 22%. The fixed and variable costs allowed to establish the point of balance; In addition, the statement of profit and loss of the present project was determined, which indicates the profits that will be obtained from the first year, which will be $ 25529.33; The cash flow for the 5 years of useful life was calculated, being the first of $ 25506.80. Once the financial study was completed, the financial evaluation was carried out, where a net present value of 1892 was obtained; The Internal Rate of Return is 34.70%; The period of recovery of the Capital will be 1 years, 8 months and 29 days; The cost benefit ratio is 1.30; The sensitivity analysis determined a 26.68% increase in costs; And 16.40% in the decrease of income; Allowing to observe that the project if feasible, for its implementation. Finally, I drew up the recommendations and annexes conclusions, based on the results obtained from the project. And it is recommended to start the project because it will give an important profitability for its investors and socioeconomic development for the city of Loja.

• Κύριος συγγραφέας: Retete Sarango, Jhunior Leonardo (author)
• Μορφή: bachelorThesis
• Γλώσσα: spa
• Έκδοση: 2016
• Θέματα: ADMINISTRACIÓN DE EMPRESAS; EMPRESA COMERCIALIZADORA DE HORTALIZAS; FACTIBILIDAD PARA CREACIÓN DE UNA EMPRESA; EMPRESA DE HORTALIZAS
• Διαθέσιμο Online: http://dspace.unl.edu.ec/jspui/handle/123456789/17393