Análisis del impacto del marketing emocional de Taylor Swift en redes sociales en la audiencia ecuatoriana: evaluación del contenido emocional en las publicaciones de Instagram y TikTok durante el periodo de junio a agosto de 2023
The objective of this research is to analyze the impact of Taylor Swift's emotional marketing in her Instagram and TikTok publications during the period from June to August 2023 in the Loja canton, this allowed to identify, analyze and conclude that the implementation of emotions and certain el...
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| Format: | bachelorThesis |
| Langue: | spa |
| Publié: |
2024
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| Accès en ligne: | https://dspace.unl.edu.ec/jspui/handle/123456789/30213 |
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