Estudio de Factibilidad para la Implementación de un Restobar en la Ciudad de Loja.
The present study has as general objective to study the feasibility for the implementation of a RESTOBAR in the city of Loja, which, making use of the mixed approach, where qualitative and quantitative aspects intervened, which were supported by instruments such as direct observation, the survey , w...
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| Format: | bachelorThesis |
| Idioma: | spa |
| Publicat: |
2023
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| Matèries: | |
| Accés en línia: | https://dspace.unl.edu.ec/jspui/handle/123456789/26727 |
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Afegir etiqueta | Sumari: | The present study has as general objective to study the feasibility for the implementation of a RESTOBAR in the city of Loja, which, making use of the mixed approach, where qualitative and quantitative aspects intervened, which were supported by instruments such as direct observation, the survey , which allowed to determine the trends of the residents of the Canton Loja, in relation to the products and services in the aspect of food, drink and entertainment in a RESTOBAR. Selecting the theories that allow clarifying the guidelines to carry out the technical study, where the requirements of all the necessary resources for the start-up were clearly established, from technical, technological, human resources, infrastructure, organizational aspects, in the same way the market study in which the demand, the offer were determined, with the use of statistical instruments, direct competition, unsatisfied demand, the customer profile and the financial study, which quantified all the values, taking them to projectable terms, considering projected inflation rates for the coming years and the use of financial ratios that evidenced the feasibility of the proposal. For the adaptation of the establishment and other procedures for the implementation of the business plan, an initial investment of $107,213.10 is necessary, which will be financed by bank credit 39.71% corresponding to $42,571.25. Whose capital will be recovered from year 4 in the seventh month with an IRR of 15% and a Net Present Value of $643.214,12, reaching an internal rate of return (IRR) of 15% in year 5. Generating for the first year a net profit of $192.102,25, followed by a profit of $193.705 for the third year, $196.991,14 for year 4, $199.371,25 for the fourth year and ending year 5 with profits. net of $201.817,04 respectively. |
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