Proyecto de factibilidad para la implementación de una microempresa productora de mermelada de mora

The project feasibility research called for the implementation of a micro producer of blackberry jam, aimed to conduct a market study to determine the supply and demand determine through analysis of economic and financial indicators profitability and determine the social and environmental impact that the implementation of the project. The methodology for conducting market research consisted of conducting surveys that were conducted on a sample of the population, 382 people belonging to different families and 30 businesses and shops that sell blackberry jam in the city of Loja, allowing determining effective demand of 168820.3 kg / year, a current supply of 87912 kg / year and an unmet demand for 80908 kg, which determined that the project can be executed by the results. Also a marketing plan to introduce our product on the market, achieving prestige of the product and the company among customers arises. The technical report states that the company will be able to produce 104,000 kg, plus the location of the same that will Housed in a Imbana arrival at the parish is determined, the production process requires the use of suitable equipment which is a guarantee to obtain a good quality product. Then the administrative study determined as a Limited Liability Company, with the functional organizational structure of the different hierarchical levels, organizational charts, which are guidelines to implement a good organization is presented. The economic study can observe that generate cost items and their execution, reaching an investment of $ 366,763.4 to be financed with the support of partners and a loan that will keep with the BNF. The financial analysis of the project the following results were obtained: According to this project will give us a positive value of 870 904, $ 6; Benefit - Cost 2,003; which is very good for a project. Likewise, the internal rate of return is 69%, reaching breakeven company with 18.35% of its installed capacity and 80737.3 dollars in sales and sensitivity analysis indicates that the project is not likely to change. The project is not aggressive to the environment, and rather have a big social impact should ejects. Subsequently most significant findings and recommendations of the project arise

• Hovedforfatter: Guamán Guaillas, Manuel Humberto (author)
• Format: bachelorThesis
• Sprog: spa
• Udgivet: 2015
• Fag: INGENIERÍA EN ADMINISTRACIÓN Y PRODUCCIÓN AGROPECUARIA; PROYECTO DE FACTIBILIDAD PARA LA IMPLEMENTACION; MICROEMPRESA
• Online adgang: http://dspace.unl.edu.ec/jspui/handle/123456789/14038