Plan de negocios para la creación de un restaurante virtual de comida rápida y asadero, con su comercialización a través de plataformas digitales en el Cantón Catamayo, Provincia Loja-Ecuador,2023.
Virtual platforms offer significant benefits to businesses, making it essential to take advantage of these opportunities. Virtual restaurants are an example of a business model that effectively exploits these benefits. In particular, the concept of establishing a virtual restaurant in Catamayo is be...
সংরক্ষণ করুন:
| প্রধান লেখক: | |
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| বিন্যাস: | bachelorThesis |
| ভাষা: | spa |
| প্রকাশিত: |
2024
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| বিষয়গুলি: | |
| অনলাইন ব্যবহার করুন: | https://dspace.unl.edu.ec/jspui/handle/123456789/30814 |
| ট্যাগগুলো: |
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ট্যাগ যুক্ত করুন | সংক্ষিপ্ত: | Virtual platforms offer significant benefits to businesses, making it essential to take advantage of these opportunities. Virtual restaurants are an example of a business model that effectively exploits these benefits. In particular, the concept of establishing a virtual restaurant in Catamayo is being considered due to its potential for high profitability and minimal investment. This initiative aims to enhance the local economy and encourage business growth. Therefore, a well-structured guide is needed. In this regard, the business plan is an essential part of the process. It includes several steps to assess the feasibility of the business idea. The plan begins with strategic management, which involves defining the mission, vision, and values. Additionally, it includes the analysis of Porter's Five Forces and Porter's Diamond through a review of the macro and micro environment. This comprehensive analysis, in turn, supports the development of the SWOT analysis. Following this, a market analysis is conducted, targeting segmented consumers, competitors, and suppliers. This evaluation aims to assess the competitive environment and determine the availability of raw materials. Additionally, the analysis includes assessing demand and developing marketing strategies (the "4Ps"). For operational management, improvements in time and movement efficiency are achieved by designing the plant layout, creating process flow charts, and analyzing capacity. Furthermore, the evaluation included the selection of the most advantageous location for the establishment of the company. Human resources and legal management played a crucial role in eliminating overlaps in responsibilities, identifying staffing needs and refining recruitment processes. In addition, they evaluated the most appropriate suitable structure 4 for BosscOok, which led to the decision to establish a Simplified Joint Stock Company (S.A.S.) In financial management, financial ratios and calculations are used to help investors make informed, unbiased decisions. Additionally, these ratios allow banks to assess a company's ability to service its debt. For example, an initial investment of approximately $41,160.48 might consist of $20,000.00 in debt capital and $21,160.48 provided by shareholders. The selling prices for each product are as follows: sausage and fries at 1.25 USD, chicken and fries at 2.75 USD, tortilla chips at 2.75 USD, pizza at 10.00 USD, tacos at 3.35 USD, snacks at 3.00 USD, roasted chicken at 10.75 USD, and roasted ribs at 6.00 USD. For the first year, the projected profit is 34,681.00 USD. Additionally, the net present value is approximately 129,634.48 USD, with an internal rate of return of 77.33%. Furthermore, the sensitivity analysis is 0.97, and the payback period is estimated at 2 years, 2 months, and 1 day. These metrics collectively emphasize the attractiveness of the business opportunity for investment. |
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