Plan estratégico para la empresa HER ALDEAN de la ciudad de Santo Domingo de los Tsachilas

Her Aldean is a company commercially dedicated to the purchase and sale of consumer products, in Santo Domingo de los Tsachilas, promoting business development, so it was necessary to incorporate criteria and strategic directions through the proposal development the Strategic Plan, which will promote the development and growth of the company subject of this study, a long-term approach, based on analysis of the current situation as an initiative for the projection and definition of viable strategies for its operations and business sustainability. Subsequently, the proposal aims which is based on the problem and issue raised, and for that reason constitutes the fundamental axis of this project is necessary. Therefore, a general objective, which is to develop a strategic plan for the company Her Aldean city of Santo Domingo de los Tsachilas set. And the references specific objectives that translate into Conduct a situational analysis of the Company, in order to find the point of reference for the formulation of the Strategic Plan; which will support the development of the entity; Tabular and process the data obtained through the completion of the respective fieldwork; Perform internal and external diagnosis of the current situation of the company Her Aldean, through analysis F.O.D.A .; An analysis of the needs of current customers of Her Aldean; Determine the vision, mission, objectives, policies, strategies and procedures of the company; and develop strategic objectives in the strategic plan for the Company. To meet the specific objectives will be the respective analysis, and it will resort to collect all the information necessary to establish the respective projects. Analysis of results and discussion an external analysis was performed in the company, which allowed us to define the opportunities and threats it, so the EFE matrix, where the weighted total is 2.85 was constructed, indicating that the company if you are taking advantage of opportunities to minimize the impact of threats and through internal analysis of the company, the company diagnosis was made, and the strengths and weaknesses of it was determined, whereby the EFI matrix was developed which he gave the weighted rating of the company, which is 2.55, which means that the company is not very weak internally. Later, with the internal and external analysis SWOT matrix that allowed define the opportunities, threats, strengths and weaknesses, which the matrix of high impact with what we proceeded to perform the FO, DO, FA combination was built was built, DA resulting in the following strategic objectives. Besides the Strategic Plan seeks to design the future of the company and identify the means to achieve it; and also assess the strengths, weaknesses, opportunities and threats through a study, and create and maintain efficient and competitive organizational structure within the company, that is why, with the use of surveys of 372 customers, 50 employees and an interview with the manager of the company, could establish the diagnosis of the company and to determine the SWOT matrix. Therefore the result of the strategic plan is linked to the definition of objectives, strategies, activities, responsibilities and strategic indicators that contributed to the structuring of the Strategic Plan for the company Her Aldean Santo Domingo de los Tsachilas in which the projects are which were proposed: 1. Establish permanent training and motivation seminars for sales staff and customer service to carry out their activities efficiently; 2. Clearly define the functions of the staff of the company through a Manual Functions; 3. Introduce the benefits and promotions of products and services offered by the company through an advertisement according to the needs and preferences of customers of the company; and, 4. Improvement of the additional services offered to customers of the company, which will contribute to the business development of the organization and will help the company increase its sales and generate higher returns. After having made a proposal for positive change for the company, Her Aldean is passed to make the respective conclusions and the Manager - Owner for the improvement and development of the company, will follow recommendations.

• Հիմնական հեղինակ: Enriquez Ríos, Adriana del Cisne (author)
• Ձևաչափ: bachelorThesis
• Լեզու: spa
• Հրապարակվել է: 2016
• Խորագրեր: ADMINISTRACIÓN DE EMPRESAS; PLAN ESTRATÉGICO
• Առցանց հասանելիություն: http://dspace.unl.edu.ec/jspui/handle/123456789/13445