Proyecto de Factibilidad para la producción y comercialización de almohada en la Ciudad de Loja

This research work refers to the implementation of a company for the manufacture of pillows in the city of Loja. The main objective is to determine the financial feasibility of the investment proposal; for this, the fulfillment of 4 specific objectives that have to do with the market study where the conditions of supply and demand for the pillow are determined; the technical study, where the size and location, the engineering of the project and the organizational design are determined; the financial study, where the investments and their financing are determined, the costs and revenues, and the production equilibrium point is established; and, finally, the financial evaluation is carried out where, by calculating the financial indicators, the financial feasibility of the proposal is determined. In the market study it was determined that there is an unsatisfied demand of 93,934 pillows for the first year, according to the requirements, tastes and preferences of the people who inhabit the city of Loja. The commercialization of the product will be directly, that is to say, Supplier-Client. When carrying out the technical study, it was established that the installed capacity will be to produce 62.640 pillows, which will be used to the maximum in order to cover at least 100% of the unsatisfied demand in the sector. The company will be located specifically in the neighborhood of Sauces Norte; Alberto Durero and Salvador Dalí streets in the city of Loja. 6 After having established the amount of the investments that add the amount of $ 15,340 and the source of financing is their own, cost analyzes were carried out with which there is a total cost of $ 185,792.46 for the first year and a unit cost of 2.97 dollars, with this there is an income of 219.240 dollars per year, with this the pro forma financial statements are elaborated; when carrying out the financial evaluation, taking as the cash flow with information projected for 5 years, the financial indicators are as follows; current net value of 49.017.97 dollars, an internal rate of return of 131.73%, the benefit-cost ratio of 13 cents for every dollar invested, the period of capital recovery is 8 months; and, the sensitivity analysis shows that the project supports the 9.05% increase in costs and a 7.95% decrease in revenues. These values give positive results, which assure that this project can be carried out without major difficulties. With the administrative study, its organization is presented with the different hierarchical levels and with the functions that each one of the people who provide their services in the company must perform. With this the following conclusions could be established. The company will be legally constituted as a sole proprietorship company limited by the advantage it allows, to allocate the assets of the company. Regarding the financial evaluation, the Net Present Value (NPV) indicates that the company gains in value and therefore must be invested. On the other hand, the execution of this project is recommended, according to the results obtained, in addition there is a wide market, with good quality raw materials and excellent local labor, allowing fair competition.

• المؤلف الرئيسي: Camacho Rivera, Briggity Ines (author)
• التنسيق: bachelorThesis
• اللغة: spa
• منشور في: 2018
• الموضوعات: ADMINISTRACIÓN DE EMPRESAS; FACTIBILIDAD; ALMOHADA; COMERCIALIZACIÓN
• الوصول للمادة أونلاين: http://dspace.unl.edu.ec/jspui/handle/123456789/20787