Plan de medios digitales para la promoción de los atractivos turísticos de la parroquia urbana Catacocha, provincia de Loja.
By integrating tourism with technology, accessibility to tourist destinations can be improved. However, lack of promotion has led to historical places being forgotten. The Catacocha Parish, despite being declared Cultural Heritage, lacks adequate broadcasting. Therefore, it is important to consider...
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| Hovedforfatter: | |
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| Format: | bachelorThesis |
| Sprog: | spa |
| Udgivet: |
2024
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| Fag: | |
| Online adgang: | https://dspace.unl.edu.ec/jspui/handle/123456789/30426 |
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Tilføj Tag | _version_ | 1857833066589847552 |
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| author | Encarnación Díaz, Teresa Paola |
| author_facet | Encarnación Díaz, Teresa Paola |
| author_role | author |
| collection | Repositorio Universidad Nacional de Loja |
| dc.contributor.none.fl_str_mv | Arias Riofrío, Agustín Nicolás |
| dc.creator.none.fl_str_mv | Encarnación Díaz, Teresa Paola |
| dc.date.none.fl_str_mv | 2024-08-05T13:35:23Z 2024-08-05T13:35:23Z 2024-08-05 |
| dc.format.none.fl_str_mv | 111 p. application/pdf |
| dc.identifier.none.fl_str_mv | https://dspace.unl.edu.ec/jspui/handle/123456789/30426 |
| dc.language.none.fl_str_mv | spa |
| dc.publisher.none.fl_str_mv | Universidad Nacional de Loja |
| dc.rights.none.fl_str_mv | info:eu-repo/semantics/openAccess |
| dc.source.none.fl_str_mv | reponame:Repositorio Universidad Nacional de Loja instname:Universidad Nacional de Loja instacron:UNL |
| dc.subject.none.fl_str_mv | TURISMO ATRACTIVOS TURISTICOS CATACOCHA LOJA |
| dc.title.none.fl_str_mv | Plan de medios digitales para la promoción de los atractivos turísticos de la parroquia urbana Catacocha, provincia de Loja. |
| dc.type.none.fl_str_mv | info:eu-repo/semantics/publishedVersion info:eu-repo/semantics/bachelorThesis |
| description | By integrating tourism with technology, accessibility to tourist destinations can be improved. However, lack of promotion has led to historical places being forgotten. The Catacocha Parish, despite being declared Cultural Heritage, lacks adequate broadcasting. Therefore, it is important to consider implementing a digital media plan to address this issue. The general objective of this work is to develop a digital media plan in order to promote the tourist attractions of Catacocha. Two specific objectives were established: first, determine the current situation of the digital media through which the tourist promotion of the Parish is carried out. To do this, a summary sheet of tourist attractions was used and an internal and external audit of the website was carried out with tools such as Semrush, SEO (Search Engine Optimization) Check and Pagespeed, revealing that this page is not working well. Regarding social networks, a detailed analysis was carried out by counting the publications, calculating their engagement and examining the content managed, observing a lack of tourism focus. In addition, interviews were conducted with the person in charge of the Tourism department and local actors. The results obtained were used to perform a SWOT analysis and structure a buyer person profile. The second objective was to propose a digital media plan to disseminate the attractions of the parish. This plan was structured based on objectives, content, budget, schedule, evaluation and monitoring. In conclusion, it was found that both the Decentralized Autonomous Government (GAD) of Paltas website and social networks need to implement more interactive content focused on tourism. |
| eu_rights_str_mv | openAccess |
| format | bachelorThesis |
| id | UNL_2bc518579d56862cfb9c86ebc511d01a |
| instacron_str | UNL |
| institution | UNL |
| instname_str | Universidad Nacional de Loja |
| language | spa |
| network_acronym_str | UNL |
| network_name_str | Repositorio Universidad Nacional de Loja |
| oai_identifier_str | oai:dspace.unl.edu.ec:123456789/30426 |
| publishDate | 2024 |
| publisher.none.fl_str_mv | Universidad Nacional de Loja |
| reponame_str | Repositorio Universidad Nacional de Loja |
| repository.mail.fl_str_mv | * |
| repository.name.fl_str_mv | Repositorio Universidad Nacional de Loja - Universidad Nacional de Loja |
| repository_id_str | 0 |
| spelling | Plan de medios digitales para la promoción de los atractivos turísticos de la parroquia urbana Catacocha, provincia de Loja.Encarnación Díaz, Teresa PaolaTURISMOATRACTIVOS TURISTICOSCATACOCHALOJABy integrating tourism with technology, accessibility to tourist destinations can be improved. However, lack of promotion has led to historical places being forgotten. The Catacocha Parish, despite being declared Cultural Heritage, lacks adequate broadcasting. Therefore, it is important to consider implementing a digital media plan to address this issue. The general objective of this work is to develop a digital media plan in order to promote the tourist attractions of Catacocha. Two specific objectives were established: first, determine the current situation of the digital media through which the tourist promotion of the Parish is carried out. To do this, a summary sheet of tourist attractions was used and an internal and external audit of the website was carried out with tools such as Semrush, SEO (Search Engine Optimization) Check and Pagespeed, revealing that this page is not working well. Regarding social networks, a detailed analysis was carried out by counting the publications, calculating their engagement and examining the content managed, observing a lack of tourism focus. In addition, interviews were conducted with the person in charge of the Tourism department and local actors. The results obtained were used to perform a SWOT analysis and structure a buyer person profile. The second objective was to propose a digital media plan to disseminate the attractions of the parish. This plan was structured based on objectives, content, budget, schedule, evaluation and monitoring. In conclusion, it was found that both the Decentralized Autonomous Government (GAD) of Paltas website and social networks need to implement more interactive content focused on tourism.Al integrar el turismo con la tecnología, se puede mejorar la accesibilidad a destinos turísticos. Sin embargo, la falta de promoción ha llevado a que lugares históricos queden olvidados. La parroquia Catacocha, a pesar de ser declarada Patrimonio Cultural, carece de una adecuada difusión. Por lo tanto, es importante considerar la implementación de un plan de medios digitales para abordar esta problemática. El objetivo general de este trabajo es elaborar un plan de medios digitales con el fin de promocionar los atractivos turísticos de Catacocha. Se establecieron dos objetivos específicos: primero, determinar la situación actual de los medios digitales por los que se realiza la promoción turística de la parroquia. Para ello, se utilizó una ficha resumen de atractivos turísticos, Se llevó a cabo una auditoría interna y externa de la página web con herramientas como Semrush, SEO (Search Engine Optimization) Check y Pagespeed, revelando que dicha página tiene un mal funcionamiento. En cuanto a las redes sociales, se realizó un análisis detallado contando las publicaciones, calculando su engagement y examinando el contenido manejado, observándose una falta de enfoque turístico, Además, se realizaron entrevistas a la encargada del departamento de Turismo y a actores locales. Los resultados obtenidos se utilizaron para realizar un análisis FODA y estructurar un perfil de Buyer persona. El segundo objetivo fue proponer un plan de medios digitales para la difusión de los atractivos de la parroquia. Este plan se estructuró en base a objetivos, contenido, presupuesto, cronograma, evaluación y monitoreo. En conclusión, se encontró que tanto la página web como las redes sociales del Gobierno Autónomo Descentralizado (GAD) de Paltas necesitan implementar un contenido más interactivo y enfocado en el turismo.Universidad Nacional de LojaArias Riofrío, Agustín Nicolás2024-08-05T13:35:23Z2024-08-05T13:35:23Z2024-08-05info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/bachelorThesis111 p.application/pdfhttps://dspace.unl.edu.ec/jspui/handle/123456789/30426spainfo:eu-repo/semantics/openAccessreponame:Repositorio Universidad Nacional de Lojainstname:Universidad Nacional de Lojainstacron:UNL2025-05-02T15:50:47Zoai:dspace.unl.edu.ec:123456789/30426Institucionalhttps://dspace.unl.edu.ec/Universidad públicahttps://unl.edu.ec/https://dspace.unl.edu.ec/oaiEcuador***opendoar:02025-05-02T15:50:47falseInstitucionalhttps://dspace.unl.edu.ec/Universidad públicahttps://unl.edu.ec/https://dspace.unl.edu.ec/oai*Ecuador***opendoar:02025-05-02T15:50:47Repositorio Universidad Nacional de Loja - Universidad Nacional de Lojafalse |
| spellingShingle | Plan de medios digitales para la promoción de los atractivos turísticos de la parroquia urbana Catacocha, provincia de Loja. Encarnación Díaz, Teresa Paola TURISMO ATRACTIVOS TURISTICOS CATACOCHA LOJA |
| status_str | publishedVersion |
| title | Plan de medios digitales para la promoción de los atractivos turísticos de la parroquia urbana Catacocha, provincia de Loja. |
| title_full | Plan de medios digitales para la promoción de los atractivos turísticos de la parroquia urbana Catacocha, provincia de Loja. |
| title_fullStr | Plan de medios digitales para la promoción de los atractivos turísticos de la parroquia urbana Catacocha, provincia de Loja. |
| title_full_unstemmed | Plan de medios digitales para la promoción de los atractivos turísticos de la parroquia urbana Catacocha, provincia de Loja. |
| title_short | Plan de medios digitales para la promoción de los atractivos turísticos de la parroquia urbana Catacocha, provincia de Loja. |
| title_sort | Plan de medios digitales para la promoción de los atractivos turísticos de la parroquia urbana Catacocha, provincia de Loja. |
| topic | TURISMO ATRACTIVOS TURISTICOS CATACOCHA LOJA |
| url | https://dspace.unl.edu.ec/jspui/handle/123456789/30426 |